Expanding your business

 
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Apart from the above stated facts, another great advantage which comes by choosing our products is the 
exclusive access to our seminars and training courses, which enable you to fully understand the philosophy 
of our products. At these courses you are given the opportunity to talk to our leading researchers and ask our 
cosmetologists for advice. There you gain practical experience and have the opportunity to test the products 
yourself. Such valuable knowledge will surely help you develop professionally and is a step further in your 
career.
 
 
If you are interested in our products or working with us, please visit our website or contact us directly via 
telephone or our e-mail. For any further details contact your local distributor and arrange an appointment 
with one of our sales representatives, who will gladly answer your questions and present our products.
 
8.3 Vocabulary - WEBSITE. 
The advertisement caught Mia’s attention. She became interested in their products and visited the 
official website. 
Here is what she found out when reading their website articles and promotion material. Fill in the 
missing blanks with the appropriate forms of the words in brackets. 
The company was founded in 1983 and has a very long tradition of the ............................... 
(PRODUCE) of beauty creams. The philosophy behind is very ............................... (INTEREST), 
namely, they believe in the ............................... (COMBINE) between ............................... 
(TRADITION) ways and ............................... (CLINIC) approach. Therefore, their products are the 
............................... (MIX) of old and modern ways of making a new product. 
They get the ............................... (INSPIRE) for new products from the needs of their clients and 
they make ............................... (IMPROVE) of their products on the ............................... (BASE) of 
customers’ ............................... (FEED). One of their most ............................... (WIDE) sold 
products are facial creams, ............................... (MOISTURE) and ............................... (CLEAN). 
All their products are ............................... (CLINIC) ............................... (TEST) and 
............................... (APPROVE) by many cosmetology ............................... (ASSOCIATE). Many 
............................... (LEAD) ............................... (DERMATOLOGY) say their products are one of 
the best and ............................... (ADVICE) them to their clients. 
What really convinced Mia was the new product they are working on. They claim that the 
............................... (USE) of this product ............................... (SUCCESS) reduces the 
............................... (VISIBLE) of the pores. The ............................... (REDUCE) of pores is one of 
the main things women strive for. This new ............................... (DISCOVER) is ............................... 
(TRUE) an ............................... (INNOVATE). The product is supposed to ............................... 
(ACTIVE) the ............................... (GENERATE) and ............................... (NEW) of cells more 
............................... (QUICK) as any other product. 

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8.4 Listening – SALESMAN. 
Having seen the advertisement and having browsed through their website, Mia has decided to find 
out a bit more about the Naturella products. Unfortunately, there is no distributer of their products in 
Slovenia. Therefore, she contacted the nearest distributer in Graz and made an appointment with 
their sales representative. 
PRE-LISTENING ACTIVITY Prepare a list of questions you would like to ask the sales 
representative. 
WHILE-LISTENING ACTIVITY Listen to their conversation, make notes of the points the sales 
representative makes and which you find important. 
POST-LISTENING ACTIVITY  
  Has the sales representative convinced you? 
  Would you buy their products? 
  What do you think the major advantages of the training seminar they were talking about are?  
  Have you attended such a seminar or would you like to? 
8.5 Speaking – YOU’RE ON TV! 
Mia is attending a training seminar which Naturella is organising for the cosmetologists who are 
going to start using their products. 
Naturella is going to make a short video of the event later published on their website. In this video 
they are also going to interview Mia about her decision to use their products and how she finds the 
event. The clip should last for only a few minutes. 
PRE-SPEAKING ACTIVITY 
Work with your partner. Each of you is going to ask five questions and answer them. Decide who 
will be the interviewer first. Take a look at the following questions so that your co-speaker does not 
see them. Then you will switch roles and you will be asked five questions yourself. 
Before starting, prepare together a quick introduction of a few sentences. Example: Interviewer –We 
are at the Naturella training seminar, where ... 
 
 

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SPEAKING ACTIVITY 
Questions A
 
1. 
Why have you decided to come to the 
training seminar?
 
2. 
What have you learnt so far here?
 
3. 
How do you find Naturella products?
 
4. 
Did you use these products before the 
training?
 
5. 
What do you believe is the greatest 
advantage Naturella products have over 
other brands?
 
6. 
Can you briefly introduce your salon?
 
Questions B
 
1. 
How did you find out about Naturella?
 
2. 
What is the most useful thing you have 
learnt at this training?
 
3. 
Who do you think Naturella products are 
most appropriate for?
 
4. 
Which is your favourite Naturella product?
 
5. 
Would you recommend their products to 
your clients and why?
 
6. 
Can you briefly describe the work you do in 
your salon?
 
8.6 Vocabulary - WORD FORMATION, ARTICLE 
After attending the conference and training seminar organized by Naturella, she got a certificate and 
has become a qualified cosmetologist for Naturella products.  
Every new beauty salon that joins their brand is offered a unique opportunity to publish an article in 
the company’s magazine and present themselves on their official website. This is a great promotion, 
which is why, the article must be written very carefully in order to attract as many new clients as 
possible. 
Before writing it, Mia read some presentations of other salons on the website to gather some ideas 
for her own article. 
Read the article and fill in the missing gaps with the appropriate forms of the words in the brackets. 
Beauty salon SunLight - “More than just beauty”.
 
 
Our beauty salon is ............................... (LOCATION) in the Hotel Sun Shine***** in Vienna. We offer our 
clients all sorts of ............................... (TREAT), among which one of the most popular are 
............................... (FACE), ............................... (FRANCE) manicure and ............................... (SPORT) 
massage.
 
 
Our ............................... (EMPLOY) are ............................... (HIGH) trained ............................... 
(PROFESSION) and ............................... (THERAPY) with years of experience in beauty 
............................... (PROCEDE).
 
 
In our salon we use the ............................... (GOOD) products from Naturella which give excellent results. 
We are also ............................... (DISTRIBUTE) for this cosmetic brand, which means that our clients can 
buy these products at ............................... (SPECIAL) low prices.
 
 
For more information you are welcome to visit our website and check out our special offers.
 

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