Expanding your business

 
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arranged by the receptionist in the spa, because she certainly ............................... (not have) the time 
to do it by herself. What is more, she also............................... (not want) to employ someone only to 
answer the telephone.  
Mia ............................... (ask) the manager how they want her to pay the rent. ............................... 
(she have to) pay for it monthly or yearly?  
Lastly Mia ............................... (also plan) a party for the grand opening. She ............................... 
(organize) a small celebration, the purpose of which ............................... (be) to introduce herself to 
the other employees of the spa centre and the management, as well as to attract new potential clients.  
Mia ............................... (need to) prepare posters and leaflets to advertise the salon. The first week 
she ............................... (have) a special offer. All the treatments ............................... (be) 30% 
cheaper. ............................... (you think) this ............................... (bring) new clients to the salon? 
8.2 Reading – AN INTERESTING ADVERTISMENT. 
When opening a successful beauty salon it is not enough to have good staff, also the quality of the 
products you are using is of utmost importance.  
Mia is deciding which brand of skin care products to choose. She is looking at many advertisements 
for skin products in order to make her decision easier. 
PRE-READING ACTIVITY 
  As an expert, which brand would you recommend Mia to use? 
  What do you believe are important features when it comes to choosing a skin care product? 
Make criteria and discuss in small groups what makes a good skin care product. 
WHILE-READING ACTIVITY 1 
Here is one advertisement for the line of products from a brand called Naturella. Read the 
advertisement and decide if the products they are selling meet your criteria. Additionally, pay 
attention to the features you find important and see if Naturella products meet your expectations. 
WHILE-READING ACTIVITY 2 
To make sure you are fully familiarised with the products, read the advertisement once more. While 
reading, try to find the most appropriate answers to the following questions related to the text. 
1.  What does the author of the advertisement claim to be the biggest advantage of the Naturella 
products? 
.....................................................................................................................................................  
2.  Why is it important to offer the client products for all sorts of treatments? 
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3.  Name a few fields this company is specialised in. 
.....................................................................................................................................................  
4.  Of all the reasons why one should buy Naturella products, which convinced you most? 
.....................................................................................................................................................  
5.  Where do Naturella clients have the opportunity to go? 
.....................................................................................................................................................  
6.  What are the seminars and training courses about? 
.....................................................................................................................................................  
7.  Beside the course participants, who else is also there? 
.....................................................................................................................................................  
8.  How can a person who is interested in these products buy them or get some additional 
information if needed? 
.....................................................................................................................................................  
Naturella is a line of products for professional cosmetologists used in professional beauty salons all over the 
world.
 
 
WHAT IS NATURELLA?
 
Our major advantage is that we provide complete solutions for all skin problems, be it teen or mature skin. 
We believe it is important to be able to offer our clients high quality products for all kinds of treatments, so 
that they are able to satisfy their clients with complete skin care solutions. As proof of a vast variety of our 
products, here is the list of different fields we are specialised in: 
 
 
age protection skin products,
 
 
sensitive skin products,
 
 
hydration skin products,
 
 
nourishing skin products,
 
 
pH balancing products,
 
 
cleansing products,
 
 
damaged skin products,
 
 
tanning products.
 
 
You will find that such a vast range of products will surely satisfy any needs of your customers, no matter 
their skin condition. Each line of products is designed to suit an individual’s skin problem and thus treats it 
systematically with the help of our specialised products.
 
 
WHY CHOOSING NATURELLA?
 
There are many reasons why to choose our products. The following facts will surely convince you.
 
 
The company was founded in the 1980s.
 
 
Our products are not tested on animals.
 
 
We use the most advanced technology.
 
 
All our products are patented, each containing its unique clinical formula.
 
 
All our products are
 
hypoallergenic and clinically tested.
 
 
87% of the ingredients used are organic.
 
 
There are no fragrances added to our products.
 
 
The creams are non-comedogenic.
 
 
Over 100 well-known beauty salons have already trusted us by using our products.
 
 

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