National Tourism Sector Strategy (ntss) Presentation to Select Committee on Trade and International Relations 15 October 2014

THEME 2: VISITOR EXPERIENCE and the BRAND

• OBJECTIVES
• To deliver a world class visitor experience.
• 6. To entrench a tourism culture amongst South Africans.
• 7. To position South Africa as a globally recognised tourism destination brand.

• INDICATORS
• Satisfaction levels rating.
• Skill availability.
• Level of awareness on tourism and its value within South Africans.
• Increased levels of community participation in the sector.
• SA Tourism Brand awareness levels in core markets
• Conversion rate (sales).

THEME 3: SUSTAINABILITY & GOOD GOVERNANCE

• OBJECTIVES
• 8. To achieve transformation within the tourism sector
• 9. To address the issue of geographic, seasonal and rural spread
• 10. To promote responsible tourism practises within the sector
• 11. To unlock local government tourism economic development

• INDICATORS
• % achievement of the 2017 Tourism Charter targets
• Increase in the share of foreign and domestic bed nights during low season months, foreign bed nights spent in the least and mid-level visited provinces, domestic tourists bed nights, diversity of tourism products, supply of rural based tourism products.
• decrease in seasonality.
• Levels of adherence to Responsible Tourism practices outlined in the Cape Town Declaration
• Systems for local government Tourism development and promotion support.