National Tourism Sector Strategy (ntss) Presentation to Select Committee on Trade and International Relations 15 October 2014



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OVERVIEW OF PERFORMANCE

  • DOMESTIC TOURISM (Source: SAT):
  • Domestic tourism trips: 25.4 million in 2012 from 26.3 million in 2011
  • (- 3.8%)
  • Domestic travellers: 12.5 million in 2012 from 13.9 million in 2011.
  • Main purpose of visit: Visiting friends and relatives (72.3% in 2012), followed by holiday (6.7% in 2012).
  • TOURISM DOMESTIC CONTRIBUTION TO THE ECONOMY (Source: TSA):
  • Domestic tourism contribution to the economy:
  • R105.6 billion in 2012 from 82,7 billion in 2009. This was an increase from R100.1 billion in 2011.

OVERVIEW OF PERFORMANCE

  • 2008
  • 2009
  • 2010
  • 2011
  • 2012
  • Export (Inbound) (Rm)
  • 69 963
  • 67 141
  • 69 422
  • 71 747
  • 85 423
  • Import (Outbound) (Rm)
  • 56 317
  • 53 553
  • 59 542
  • 60 545
  • 58 588
  • Tourism trade balance (Rm)
  • 13 646
  • 13 588
  • 9 970
  • 11 202
  • 26 835
  • Year on year growth in tourism trade balance (%)
  • -0,05
  • -36,3
  • 11,0
  • 58,3
  • Growth between 2008 and 2012 (%)
  • 49,1
  • Balance of payments

OVERVIEW OF PERFORMANCE

WHY DOMESTIC TOURISM

  • Maintains travel and tourism during difficult times globally (sustainability) – maintains the jobs;
  • It stabilizes the cyclical and seasonal flows of inbound tourism;
  • Provides an indirect way of building a product base for international tourism; and
  • Creates a tourism culture in the country (critical for the success of all forms of tourism).

DOMESTIC TOURISM PERFORMANCE IN OTHER COUNTRIES

  • China, has an incomparably large domestic tourism market.
  • Compared to inbound tourism flows which declined by 1% in 2012 with trips falling to 57 million, domestic trips increased to 2.5 billion (12%),
  • Domestic trips are expected to maintain strong growth with the number of trips set to increase by 10%.
  • Domestic tourism expenditure increased from RMB 1,93 trillion to RMB 2,20 trillion registering a 14% growth. (Euromonitor, August 2013).
  • The effective promotion, diversity of products, constant improvements in their national transport system, including increasing affordability of air tickets with the advent of low cost carriers, as well as the introduction of an extensive high speed rail network contributed to the growth in domestic tourism

DOMESTIC TOURISM PERFORMANCE IN OTHER COUNTRIES

  • France recorded, 202 million domestic trips in 2011, a 3% increase compared to 2010 and the number is expected to grow to 209 million (1%) by 2016.
  • Domestic tourism grew at a faster rate that outbound tourism since many French households decided to spend their holidays in France.
  • Domestic tourism expenditure increased by 58,7 billion EUR (2.7%) compared to 57,2 billion (4.9%) in 2010 (Euromonitor, May 2012).
  • In the USA, domestic tourism grew by 3% in 2012 to exceed 1 billion trips for the first time
  • This indicates that Americans returned to domestic holidays, with the strongest growth recorded in a decade despite the setback of Hurricane Sandy in October 2012.
  • The number of trips is expected to increase by 8% reaching almost 1.1 billion by 2017(Euromonitor, August 2013).
  • Strong marketing strategies and national media campaigns have been effective in enhancing domestic tourism growth.

WHY THE CONTINENT

  • Spending capacity of the emerging middle class;
  • Highest overall average spend was registered from Angola and Kenya for period January – September 2013;
  • Specific focus on Regional Tourism in the National Development Plan; and
  • Proximity and access.

WAY FORWARD

    • LEGAL MANDATE
    • Chapter 2 of Tourism Act no.3 of 2014 under section 4 (1) provides for the development of the “National Tourism Sector Strategy”(NTSS), and also requires that the strategy be adopted and gazetted by the Minister after a consultative process.
    • Section 4(2) further requires that the NTSS provides for strategies, objectives, indicators, targets, plans, guidelines, procedures and institutional arrangements and intergovernmental coordination with provincial and local spheres of government relating to the promotion, development and transformation of tourism.

WAY FOWARD

    • Through the existing implementation coordinating mechanisms, the Department of Tourism has commenced with the preparations for the initial review process, which is scheduled for 2015/16 Financial Year.
    • This will include the following:
    • Assessment of the progress made;
    • Taking lessons from the implementation (both progress and challenges) to date;
    • Review of the current and future environment; and
    • Development of future strategy in line with the requirements of the Tourism Act No.3 of 2014 as well as the outcomes of the review.
    • Guided overall by the National Development Plan objectives.

RECOMMENDATIONS

  • It is recommended that the Tourism Portfolio Committee notes the following:
  • NTSS vision and mission.
  • Commitments made in the NTSS as approved by Cabinet in March 2011.
  • Current progress levels against some of the commitments.
  • Way forward.

Thank You


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