National Tourism Sector Strategy (ntss) Presentation to Select Committee on Trade and International Relations 15 October 2014
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141015ntss
Bu səhifədəki naviqasiya:
Theme 2: Visitor Experience and the Brand
STRATEGIC
OBJECTIVES
Theme 1: Tourism and the Economy
To grow the tourism sector’s absolute
contribution to the economy
To provide excellent people development and decent work within the tourism sector
To increase domestic tourism’s contribution
to the tourism economy
To contribute to the regional tourism economy
Theme 2: Visitor
Experience and the Brand
5. To deliver a world - class visitor experience
6. To entrench a tourism culture
amongst South Africans
To position South Africa as a globally recognized tourism destination brand
Theme 3: Sustainability
and Good Governance
8. To achieve transformation within the tourism sector
9. To address
the issue of geographic
, seasonal and rural spread
10. To promote responsible tourism
practices within the sector
11. To unlock local government tourism economic development potential
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