National Tourism Sector Strategy (ntss) Presentation to Select Committee on Trade and International Relations 15 October 2014

THEME 1: TOURISM & the ECONOMY

• OBJECTIVES
• 1. To grow the tourism sector’s absolute contribution to the economy
• 2. To provide excellent people development and decent work within the tourism sector;
• To increase domestic tourism’s contribution to the tourism economy
• 4. To contribute to the regional tourism economy

• INDICATORS
• Increase in: Contribution to GDP; Foreign Tourist Arrivals, Employment, Investment etc.
• Compliance level with decent work framework.
• Improved skills levels across the tourism value chain.
• % domestic tourism contribution to overall tourism contribution to GDP.
• Increase in the total number of domestic holiday trips.
• Increase in the number of regional tourism programmes e.g. Transfrontier Conservation Areas, marketing presence in the region.