National Tourism Sector Strategy (ntss) Presentation to Select Committee on Trade and International Relations 15 October 2014

KEY TARGETS – 2015 & 2020

• GDP(Direct): R118,4 bn (2015) and R188 bn (2020);
• GDP(Direct & Indirect): R318,2 bn (2015) and R499 bn (2020);
• Tourist Arrivals: 12,1 mil and 15 mil ( 2015 and 2020);
• Jobs (Direct): 403 000 (2015) and 461 700 (2020);
• Jobs (Direct & Indirect): 968 300 and 1,1 million in 2015 and 2020;
• Domestic contribution to GDP :55% (2015) and 60% (2020)
• Domestic holiday trips : 16 mil (2015) and 18 million by (2020).
• Marketing offices in Africa: 3 (2015) and 5 (2020).
• 70% of the 2017 Tourism Charter targets by 2015 (Broad Based Black Economic Empowerment - BBBEE).

KEY INTERVENTIONS

• Demand
• Marketing and Brand Management
• Conventions Bureau
• Domestic Tourism
• Regional Tourism
• Emerging Markets (BRICS)

• Supply
• Product development (e.g. cultural, heritage, rural)
• Niche tourism (e.g. Cultural Heritage.)
• Strengthening quality assurance
• Skills, Capacity & Service excellence
• Access Channels
• Investment promotion
• Information Strengthening of local government capacity

• Other Interventions:
• Transformation, Community Participation, General Tourism Awareness, Safety & Local Government Capacity.