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SAVING AND INVESTING
she only recommends investments that are suitable for you.
That is, that the investment makes sense for you based on your
other
securities holdings, your financial situation, your means,
and any other information that your investment professional
thinks is important. The best investment professional is one
who fully understands your objectives
and matches investment
recommendations to your goals. You’ll want someone you can
understand, because your investment professional should teach
you about investing and the investment products.
How Should I Monitor My Investments?
Investing makes it possible for your money to work for you.
In a sense, your money has become your employee, and that
makes you the boss. You’ll want to
keep a close watch on how
your employee, your money, is doing.
Some people like to look at the stock quotations every day
to see how their investments have done. That’s probably too
often. You may get too caught up
in the ups and downs of the
“trading” value of your investment, and sell when its value
goes down temporarily—even though the performance of the
company is still stellar. Remember, you’re in for the long haul.
Some people prefer to see how they’re doing once a year.
That’s probably not often enough. What’s best for you will
most likely be somewhere in between, based
on your goals and
your investments.
But it’s not enough to simply check an investment’s perfor-
mance. You should compare that performance against an index
of similar investments over the same period of time to see if you
are getting the proper returns for the amount of risk that you
are assuming. You should also compare
the fees and commissions
that you’re paying to what other investment professionals charge.
While you should monitor performance regularly, you should
pay close attention
every time you
send your money somewhere
else to work.