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SAVING AND INVESTING
What are investments all about?
When you make an investment, you are giving your money
to a company or enterprise, hoping
that it will be successful
and pay you back with even more money.
Stocks and Bonds
Many companies offer investors the opportunity to buy either
stocks or bonds. The example below shows you how stocks and
bonds differ.
Let’s say you believe that a company that makes computers
may be a good investment. Everyone
you know is buying one
of their computers, and your friends report that the company’s
laptops rarely break down and run well for years. You either
have an investment professional investigate the company and
read as much as possible about it, or you do it yourself.
After
your research, you’re convinced it’s a solid company
that will sell many more computers in the years ahead.
The computer company offers both stocks and bonds. With the
bonds, the company agrees to pay you back your initial investment
in ten years, plus pay you interest twice a year at the rate of 4% a year.
If you buy the stock, you take on the risk of
potentially los-
ing a portion or all of your initial investment if the company
does poorly or the stock market drops in value. But you also
may see the stock increase in value beyond what you could
earn from the bonds. If you buy the stock, you become an
“owner” of the company.
You wrestle with the decision. If
you buy the bonds, you
will get your money back plus the 4% interest a year. And you
think the company will be able to honor its promise to you on
the bonds because it has been in business for many years and
doesn’t look like it could go bankrupt. The company has a long
history of making computers and you know that its stock has
gone up in price by an average of 6% a year, plus
it has typically
paid stockholders a dividend of 3% from its profits each year.