the theoretical principle that followed was that the therapy in question worked
by eliminating some
obstacle to the free functioning of the body's innate healing power. Ultimately, it was nature that did the
curing, not the manipulation or the
infinitesimal similar or the cayenne in the enema. Thos e original theoretical formulations would eventually
be recognized by adherents as unfounded and confining, and during the twentieth century they have been
steadily abandoned for more sophisticated and demonstrable arguments (although nature remains the
fundamental healing power). But the initial dedication of many alternative systems to a simple, all-inclusive
theory gave alternative medicine the appearance of sectarian fanaticism in allopaths' eyes.
HOLISTIC MEDICINE IN THE NINETEENTH CENTURY
The Thomsonian in Figure 1.1 is extending a fraternal helping hand to the weak and harried patient,
whereas the MD appears to be restraining him, even pushing the struggling man deeper into the slough of
sickness and death. The Thomsonian practitioner's show of caring for his patient as a person is an
expression of a holistic orientation—treat the whole patient and treat him as a unique human being. This
cartoon shows holistic orientation nearly a century and a half before the word holistic came into vogue.
Homeopathy went even farther, giving consideration to a patient's every little complaint, mental as well as
physical, in the search for just the right drug to dup licate the sick person's full array of symptoms. Holism
was exhibited in the teachings of other alternative schools of practice as well. From the beginning,
practitioners of complementary medicine have claimed superior relations with patients, sometimes
offending conventional physicians with an air of “holisticer than thou” condescension.
The holism of nineteenth-century alter native medicine, however, went well beyond the basic principle of
paying heed to the emotional and spiritual side of patients. Today's definition of holistic has been
expanded from “treatment of the whole patient” to include an emphasis on motivating patients to assume
some responsibility for and participation in their care and recovery. Likewise, from its inception, alternative
medicine aimed to give patients the power to help themselves. Thomsonianism took self-help most
seriously, actually selling Family Right Certificates that gave purchasers the legal right to prescribe for
and treat themselves botanically: “Every man his own physician” was the Thomsonian motto. But
homeopaths encouraged people to be their own physicians, too, selling domestic kits of the most useful
remedies, complete with instructions on how to use them for self-care; hydropaths published manuals of
health advice and home water treatments; and in the early twentieth century, naturopaths also produced
an extensive body of popular literature promoting a wide array of natural remedies for home use (28).
Our contemporary interpretation of holism has also embraced lifestyle regulation and the promotion of
wellness as a major element of complementary care. This orientation, it can be argued, stems from
American hydropathy in the 1850s, which drew on an ea rlier popular health reform movement to graft
behaviors, such as abstinence from alcohol and tobacco, vegetarianism, regular exercise, fresh air, and
sexual restraint, onto the original system of various cold water baths (29). The resulting hybrid was known
as hygeio-therapy, a method that “restores the sick to health by the means which preserve health in well
persons” (30). The hygeio-therapeutic tradition was preserved and carried on to the present by
naturopathic medicine.
Other features of nineteenth-century alternative medicine have persisted to the present, such as objection
to the medicalization of pregnancy and labor. Enough has been said, however, to make it clear that
nineteenth-century alternative practitioners looked upon the allopaths as the true irregulars in medicine
(31, 32).
ALLOPATHIC MEDICINE'S CRITICISM OF ALTERNATIVE MEDICINE
The first generation of allopathic doctors hardly turned the other cheek to such criticism. They gave as
good as they got, putting forward a range of objections to alternative medicine. In the orthodox analysis,
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alternative practitioners were not simply ignoramuses and incompetents;
they were zealots, medical cultists obsessed with a single theoretical and therapeutic tenet, blind and deaf
to the merits of any conflicting belief or practice, and determined to bend every case to their
fundamentalist faith. The alternative doctor, a Balt imore medico declared, “circumscribes himself and
practises a… one-idea system only , and is so tied down and limited to that… that he denies the usefulness
of all known and honorable means of aiding the sick.” Regular doctors resented the label allopathy
because it was implied their medicine was just another -pathy, merely one more sect instead of open-
minded science. “The title ‘Allopathy’,” it was objected, was an “insignificant misno-mer… applied to us
opprobriously… with sinister motives…. [I]t is both untrue and offensiv e.” Hence, “when people ask you
‘what school you practise,’ you may very properly answer that you are simply a PHYSICIAN, that you
belong to no sect,” that you, “like the bee, take the honey of truth wherever you find it” (33).
Insinuation and derision were a game two could play. Homeopathy, Oliver Wendell Holmes declared, was
“a mingled mass of perverse ingenuity, of tinsel erudition, of imbecile credulity” (34). Another doctor
characterized it as “a confused mass of rubbish” (35). Other unorthodox schools of practice were accorded
comparable respect. For example, osteopathy was denounced by an end-of-the-century physician as “a
complete system of charlatanism… and quackery, calculated and designed to impose upon the credulous,
superstitious, and ignorant” (36). Soon after, the editor of JAMA described naturopathy as “a medical
cesspool” (37). Irregulars might protest all they wanted that their methods had empirical foundations, and
therefore were scientific. However, allopaths believed that enslavement to simplistic “one-idea systems”
resulted in biased interpretations of clinical experience. Hence, “this subterfuge cannot avail. Call himself
by what name he will, a quack is still a quack—and even if the prince of darkness should assume the garb
of heavenly innocence, the cloven hoof would still betray the real personage”(38).
Cloven-hooved or not, alternative practitioners did see most of their patients return to health. But those
successes, mainstream physicians argued, could be accounted for entirely by the operations of nature. By
the mid-1800s, allopathic philosophy acknowledged that most diseases are self-limited, and will resolve
themselves under anyone's care. However, that explanation was much more frequently applied to
alternative patients than to mainstream ones. Homeopathy in particular, with its immaterial doses of drugs,
seemed to be explainable in no other way than as “placeboism etherealized” (39). Homeopaths, one
physician laughed, would be just as successful “were the similars left out, and atoms of taffy or sawdust…
substituted, to give their patients room to exercise their faith, and nature time and opportunity to do the
work” (40).
MEDICAL LICENSING
The mutual hostility between allopathic and alternativ e practitioners was played out at both the political
and the philosophical level. The context for the Thomsonian cartoon was that movement's assault on the
state medical licensing laws that had been enacted throughout the country in the early 1800s. Although the
laws were only casually enforced, they did confer the blessing of government on allopathic medicine.
Alternative healers regarded this legislation as undemocratic violations of both their right to pursue the
calling of their choice and the public's right to select whom they wanted as their doctors; they also
regarded this legislation as transparent attempts by allopaths to corner the medical market. Denouncing
the laws as elitist and monopolistic, alternative practitioners (Thomsonians, particularly) succeeded in
getting virtually every state licensing law wiped from the statute books by mid-century. Licensing
provisions for allopaths would be revived, however, in the 1880s and 1890s, as the impact of the germ
theory renewed public respect for the power of allopathic medicine. Alternative physicians would then
campaign for the passage of separate licensing laws to govern their systems too, and although they were
generally successful
in their quest, licensing was obtained only very gradually , and painfully, through vicious political struggles
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