Emma guidance note – an accompanyment to the emma toolkit



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Box 4.6 (EMMATKp92) Sample questions for larger market actors / key informants 

Baseline situation: normal structure and functioning of this market system  

Market actors 

1.

 



Describe the functional steps and people or companies involved in getting this product to market (i.e. from producers via traders 

and intermediaries to consumers). 

2.

 

What functions does each of these people or companies perform in the chain? 



3.

 

What in a normal year are typical prices paid along the market chain at this time of year?  



Service providers 

4.

 

Are there any important services provided by other businesses which support or make this market chain viable? (e.g. input 



suppliers, transport services, storage facilities, communications, financial services) 

5.

 



Are there any important services or infrastructure provided by government / local authorities which support or make this market 

chain viable? (e.g. credit facilities, power and water, market places) 



Institutions, rules, and norms 

6.

 



What laws, formal rules, or regulations have a big influence (positive or negative) on the way this supply chain works? 

7.

 

Are there any informal customs, habits, and practices that shape the relationships (e.g. build trust) between market actors? (e.g. 



customs about whom to sell to or buy from) 

Baseline performance of the market system 

8.

 



Which are the months of highest demand in a ‘typical’ year? And lowest demand? 

9.

 



Please estimate the total combined local production that you and your competitors traded last season (nationally and in the crisis-

affected area). 

10.

 

Does the price of this product change seasonally? What time of year are the highest and lowest prices usually? What would 



normally be the price at this time of year?  

11.


 

How much stock is generally available in a normal year? (Breakdown by total stock and in warehouse depots up-country.) 

12.

 

Who normally buys your products – rich people, middle-class people, poor people? Could you estimate how much each of these 



households would typically consume per week? 

Is this market usually competitive and well integrated? 

13.


 

Are there any points in the supply chain where one or two market actors (e.g. traders) are able to dominate or control the supply 

and thus set the price of goods?  

14.


 

Does the pattern of seasonal price variations in the affected area tend to be the same as the pattern in other regions or in the capital 

(after accounting for transport costs)? If not, why do you think seasonal price variations in this area are different from elsewhere? 

Emergency-affected situation 

How has the emergency affected the functioning of the market? 

15.


 

What impacts / changes have there been in the supply routes from producer via trader to consumer? 

16.

 

Have any particular market actors or functions in the value chain been especially affected? 



17.

 

How has the emergency affected important business services mentioned above, important government services, or public infrastructure? 



18.

 

How much more costly is it to do business as a result of the emergency? Which business costs have increased (e.g. fuel, storage, 



goods, labour, etc.), and by how much?  

19.


 

Have your sales increased or decreased? If so, why? 

20.

 

What has happened to your access to local production? 



21.

 

Has the emergency affected your ability to import? (e.g. damage to ports, rail, roads, or lack of customs staff to clear goods) 

22.

 

Have prices for this product increased, decreased, or stayed the same, compared with the normal trends for this time of year? 



Specify by how much. 

23.


 

How much stock of these goods is currently available? Breakdown by total stock and in warehouse depots up-country, especially in 

disaster-affected area? 

24.


 

Are certain groups of consumer now effectively unable to purchase these goods because of high prices or lack of access to suppliers? 




 

51 


 

How are you dealing with the emergency? 

25.


 

How have you adapted your normal trading pattern to overcome challenges caused by the emergency? 

26.

 

How well have other actors in the market chain (e.g. input suppliers, transporters, producers, etc.) adapted also? 



How has the emergency affected competition? 

27.

 

Has the emergency affected the way in which supplies and prices are controlled –and if so, how? (e.g. by reducing the number of 



businesses in operation, or limiting transport options) 

28.


 

Do you think your largest competitor has enough leverage to restrict supply and drive up prices now? 



What if the purchasing power of affected households were restored? 

29.


 

If greater demand in the emergency zone were guaranteed, to what extent would you be able to increase your supplies / business 

volumes in the affected area? 

30.


 

Where would you source extra supplies if necessary? 

31.

 

Which factors would be most likely to limit your capacity to increase volumes of business? 



32.

 

How long would it take you to scale up your trade to meet increased demand? 



33.

 

Would there still be certain groups of consumer who would be difficult to supply – for example because of high risks, weak 



infrastructure, poor roads? 

 

Box 4.7 (EMMATKp94) Sample questions for large employers 

Baseline: normal structure and functioning of this market system 

Value-chain actors 

1.

 



What is the nature of your business (production of goods or services) and what are its inputs? Who is involved in delivering your 

raw materials, etc? What functions does each of these people or companies perform in the chain? 

2.

 

To what extent do they compete with each other? And with other supply chains? 



Service providers 

3.

 

Are there any important services provided by other businesses that support or make this market chain viable? (e.g. suppliers, 



transport services, storage facilities, communications, financial services) 

4.

 

Are there any important services or infrastructure provided by government / local authorities that support or make this market 

chain viable? (e.g. credit facilities, power and water) 

Business environment / institutions 

5.

 



What laws, formal rules, or regulations have a big influence (positive or negative) on the way in which this supply chain works? 

6.

 

Are there any informal customs, habits, and practices that shape the relationships (e.g. build trust) between market actors? (e.g. 



customs about whom to sell to or buy from) 

Baseline performance of the market system 

7.

 



How many people do you employ normally at this time of year? Does it change seasonally? Where do your workers come from? 

Percentage of men / women? 

8.

 

How much do your workers normally earn? Do they receive other benefits? 



9.

 

Do profits change during the year (i.e. seasonally)? At what time of year do you employ the greatest / least number of people? In a 



normal year, how many staff would be working for you, and what would your profits be? 

10.


 

Who normally buys your products or uses your services – rich people, middle-class people, poor people? Could you estimate how 

much each of these households would typically consume per week? 

Is this market usually competitive and well integrated? 

11.


 

Do you have competitors? Do you or your competitors control the supply and thus set the price of goods/services? If so, how do 

you / they establish and maintain this control? 

12.


 

Does the pattern of seasonal price variations in your area (affected by disaster) tend to be the same as the pattern in other regions 

or in the capital (after accounting for transport costs)? If not, why do you think seasonal price variations in this area are different 

from elsewhere? 




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