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Box 3.4 (EMMATKp63) Locating target groups in the market chain
Locating target groups in the market chain
Supply chain (pipeline)
e.g. food, clothing, shelter materials, essential household items, livelihood inputs, fuel, tools,
and other productive assets:
Value chain (income system for producers)
e.g. goods or services produced by affected population:
Value chain (income system for workers)
e.g. goods that involve labour provided by affected population:
Box 3.5 (EMMATKp64) Including subsistence producers in a food market map
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Section: Step 4, 5 and 6
Box 4.4 (EMMATKp89) Sample questions for women and men in target households
Your situation in recent ‘normal’ times (e.g. this same season, but last year)
1.
What were the main
foodstuffs (cereals, meat, fish, oil, and vegetables) that your household consumed?
2.
How did you obtain these basic foodstuffs? (
e.g. own production [agriculture, fishing, livestock], purchased in market, collected wild
food, gifts from family, barter labour for food, food aid)
3.
What
were the most essential non-food items or other services (
e.g. transport, loans) that your household used?
4.
What were your primary sources of cash income (or benefits in kind) at this time of year?
(e.g. wage labour, sale of crops, livestock,
micro-enterprise activities, remittances)
Food situation now
5.
How is your household’s normal food consumption being affected by the emergency situation?
Which of the different foods (above) are affected?
6.
How big is the gap (deficit) that you are now facing in each of these basic food items?
7.
In each case, in what way is the emergency having an impact on your normal consumption? (e.g. destroyed your crop, reduced your
income, raised prices, reduced availability in market, blocked your access to market)
Essential non-food items or other services now
8.
Which of the essential non-food items and services (above) that your household normally uses have
been affected by the
emergency situation?
9.
In each case, in what way has the emergency had an impact on your normal usage? (e.g. increased your need, reduced your income,
raised prices, reduced availability in market, blocked your access to market)
10.
What other urgent non-food or service needs do you now have as a result of the emergency situation?
Income and/or employment situation now
11.
If you normally rely on casual labour or employment for income, please describe any changes in the amount of work that you are
able to find currently; and/or the wage rates.
12.
If you normally rely on selling your own produce (food, livestock, manufactured goods) for income, please describe any changes in
the amount that you are able to sell, and/or the prices that you obtain.
13.
In each case, tell us in what way the emergency is having an effect on your normal earnings / income. (e.g. made you unable to
work, reduced demand for labour, reduced demand for produce, cut transport to jobs, reduced wage rates, reduced selling prices for
your goods, changes in the way time is allocated to paid and unpaid activities)
Humanitarian response
14.
How are you and your household coping? What changes have you and your family made to adjust to the new hardships?
15.
Have any agencies intervened to alleviate the situation yet? What activities are offered by the government or NGOs to help you
through this time?
16.
If you were given cash rather than material aid, what types of goods or services would you purchase first? Where could you spend?
Given a choice, how would you prefer to receive assistance with your household food needs? (e.g. food distributions, cash-based
help)
17.
Given a choice, how would you prefer to receive assistance with your household non-food needs? (e.g. item distributions, cash-
based help)
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Box 4.5 (EMMATKp90) Sample questions for local market actors
Your business
1.
How is your business doing? What is the impact of the crisis on your business?
How do traders and community usually cope in difficult times / how are they managing now?
2.
Which products / items are you selling since the crisis began? How much / how many?
3.
How much / many would you normally expect to sell at this time of year?
4.
What level of stocks are you holding? Is this more or less than normal for you?
Your customers / buyers
5.
Who are your customers? What are their characteristics? (NB: ‘customer’ means person who buys from you, not
necessarily the
end-user)
6.
How many customers do you have these days? (e.g. number of transactions per week)
7.
How many sales did you have at a similar time of year before the crisis?
8.
How has the crisis affected your customers’ demand for particular products / items?
9.
What is your selling price now? What was your selling price this time last year?
Credit / debt
10.
Before the crisis did you normally give any of your customers credit?
11.
Are you allowing any of your customers to pay later (have credit) now?
12.
How much in total are you owed by your customers? (How many weeks of income?)
13.
Before the crisis did you normally get any credit from your suppliers?
14.
Are you still able to get credit from your suppliers?
15.
How much do you owe your suppliers? (How many weeks’ supply?)
Your suppliers
16.
Who and where are your suppliers?
17.
Has this changed since the crisis began?
18.
Are they any seasonal factors affecting prices and affecting when you buy inputs / supplies?
19.
Have your suppliers’ prices changed since the crisis began? By how much?
20.
If demand from your customers increased, how quickly could you supply
a) the same quantity as before; b) double the quantity; c) three times as much?
21.
Do you think you would have to pay more than before to get these supplies / inputs?
Your business costs (i.e. transport, storage, rents, etc.)
22.
What are the major costs that you incur in your business apart from purchasing supplies? (e.g. transport, storage, premises, labour,
licences)
23.
What impact has the crisis had on these costs?
Your competitors (other businesses)
24.
How many other businesses (traders) are selling your particular products / items in the same local area as you?
25.
What do you estimate is your ‘share’ of the total market in the area that you serve?
26.
Are there any areas nearby that are not getting regular market supplies? If so, why?
The future
27.
What are the main problems that you face in doing business now?
28.
Are there any restrictions on where you can move goods for sale or buy goods? Market regulations? Which of these problems is
related to the impact of the crisis?
29.
What do you think could be done to solve any of these problems (especially those related to impact of the crisis)? What are the
potential immediate and longer-term steps that can be taken to remedy the situation?