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fuel is cheaper than other fuel types, and diesel cars have a reputation for lasting
longer and being more robust than others. Our Green party supporter, then, finds
him-/herself in the company of an entirely different community when issues of
mobility and car use emerge than when general environmental politics are on
the agenda; yet in both instances a particular micro-hegemony has been
followed. The same occurs in the case of education: our Green party supporter
wants ‘the best for his children’, and since highly ‘mixed’ schools are reputed to
produce low quality standards in educational outputs, our subject again follows
the most logical path in that field. For each of these topics, our subject can shift
‘footing’, to use a Goffmanian term, and each time s/he will deploy an entirely
different register, genre, viewpoint and speaking position (cf. Agha 2007).
An individual life-project so becomes a dynamic (i.e. perpetually adjustable)
complex of micro-hegemonies within which subjects situate their practices and
behavior. Such complexes – we can call them a ‘repertoire’ – are not chaotic, and
people often are not at all ‘confused’ or ‘ambivalent’ about their choices, nor
appear to be ‘caught between’ different cultures or ‘contradict themselves’ when
speaking about different topics. The complex of micro-hegemonies just provides
a different type of order, a complex order composed of different niches of
ordered behavior and discourses about behavior.
The combination of such micro-hegemonized niches is ultimately what would
make up ‘the’ identity of someone. But already it is clear that identity as a
singular notion has outlasted its usefulness – people define their ‘identity’
(singular) in relation to a multitude of different niches – social ‘spheres’ in
Bakhtin’s famous terms – and this is a plural term. One can be perfectly oneself
while articulating sharply different orientations in different domains of life or on
different issues. A left-wing person can thus perfectly, and unproblematically,
enjoy the beauty of the works of Céline and d’Annunzio, notoriously fascist
authors, since the criteria for literary beauty need not be identitical to those that
apply to voting behavior.
Discursive orientations and the quest for authenticity
The foregoing argument is surely unsurprising; it can be empirically
corroborated in a wide variety of ways and it undoubtedly reflects the life
experiences of many of us. But we need to go further. What follows is a schematic
general framework for investigating the complex and dynamic identity processes
we outlined above. We can identify four points in this framework.
a. Identity discourses and practices can be described as discursive
orientations towards sets of features that are seen (or can be seen) as
emblematic of particular identities. These features can be manifold and
include artefacts, styles, forms of language, places, times, forms of art or
aesthetics, ideas and so forth.
b. To be more precise, we will invariably encounter specific arrangements
or configurations of such potentially emblematic features. The features
rarely occur as a random or flexible complex; when they appear they are
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presented (and oriented towards) as ‘essential’ combinations of features
that reflect, bestow and emphasize ‘authenticity’.
c. We will inevitably encounter different degrees of fluency in
enregistering these discursive orientations. Consequently, identity
practices will very often include stratified distinctions between ‘experts’
and ‘novices’, ‘teachers’ and ‘learners’, and ‘degrees’ of authenticity. In
this respect, we will see an implicit benchmark being applied:
‘enoughness’. One has to ‘have’ enough of the emblematic features in
order to be ratified as an authentic member of an identity category.
d. Obviously, these processes involve conflict and contestation, especially
revolving around ‘enoughness’ (s/he is not enough of X; or too much of X)
as well as about the particular configurations of emblematic features (‘in
order to be X, you need to have 1,2,3,4 and 5’ versus ‘you can’t be X
without having 6, 7, 8, 9’). And given this essentially contested character,
these processes are highly dynamic: configurations of features and
criteria of enoughness can be adjusted, reinvented, amended.
Let us clarify some of the points.
1. We speak of identity practices as discursive orientations towards sets of
emblematic resources. The reason is that, empirically, when talking about
identity or acting within an identity category, people ‘point towards’ a wide
variety of objects that characterize their identities. Particular identities are
clarified – i.e. offered for inspection to others – by referring to particular forms of
music (e.g. classical music versus heavy metal), dress codes (the suit-and-
necktie, Gothic style, dreadlocks, blingbling), food preferences or habits (e.g.
vegetarians versus steak-eaters, oriental or Mediterranean cuisine, beer versus
wine drinkers), forms of language (e.g. RP versus Estuarian British English;
HipHop or Rasta jargon, specialized professional jargons, hobby jargons such as
the discourse of wine experts, foreign accents etc.), art forms (e.g. Manga,
contemporary or conceptual art; ‘pulp’ versus ‘high’ movies etc.), names (being
able to name all the football players in a favorite team; being able to refer to
Hegel, Marx, Tarkowski, Dylan Thomas, practices of ‘name dropping’) and so on.
Discourses in which people identify themselves and others include a bewildering
range of objects towards which such people express affinity, attachment,
belonging; or rejection, disgust, disapproval. One can read Bourdieu’s Distinction
(1984) as an illustration of the range of features that can be invoked as
emblematic of particular (class) identities.
2. These features, however, need to be taken seriously because they are never
organized at random: they appear in specific arrangements and configurations. It
is at this point and by means of such particular arrangements that one can, for
instance, distinguish discourses of identity-as-heritage as discourses in which
the particular configuration of features reflects and emanates images of
unbroken, trans-generational transmission of ‘traditions’, of timeless essentials,
of reproduction of that which is already there. Discourses of identity-as-creation
would, contrarily, be organized around configurations that enable an imagery of
innovation, discontinuity and deviation. Thus, it is clear that administrative
criteria for, e.g., Britishness include very different configurations of discourses