16
Funding level
According to Horizon 2020 rules
Funding rate: 100%
Technology Readiness levels (TRL)
3 to 5
Expected number of grants
Up to 3 (projects up to € 2,033 million each – indicative
amount)
Eligibility conditions for participation
Please refer to section 5.1.1
The standard admissibility (section 5.1.2) and eligibility
conditions (section 5.1.3) apply.
Submission and evaluation procedure
Two-stage application procedure. For the first stage, a
short proposal (maximum 10 pages) must be submitted
by the first deadline. Successful applicants in the first
stage will be invited to submit a full proposal (maximum
70 pages) for the second stage. A timeline for the
submission and evaluation of applications can be found
in table 5
Evaluation rules
The award criteria, scoring, thresholds and weightings
for RIAs listed in part 5.1.6 will be used.
Grant agreement
PRIMA grant agreement (multi-beneficiary), based on
Horizon 20202 Model Grant Agreement.
Consortium agreement
Participants in projects resulting from this Call for
Proposals will be required to conclude a consortium
agreement prior to the conclusion of the PRIMA grant
agreement.
1.1.3 IA Call
– Topic 3: Implementing innovation in Mediterranean Agro-food chains by
smallholders and SMEs.
Challenge
Horizontal and vertical fragmentation of the Mediterranean value chains and the lack of integration
among the main food system actors are the biggest obstacle to the adoption of technological and
organizational innovation. Furthermore, the small size of the firms and the weak entrepreneurial
business culture make it even harder the adoption of such innovations.
Effective organizational and business models, replicable on most of the typologies of Med food
companies are necessary to foster uptake of production of business solutions able to meet the needs
of the market, food security needs and the opportunities given by Mediterranean values, heritage and
biodiversity.
17
Adoption of technological and organizational innovations by smallholders and SMEs is one of the major
challenge for Mediterranean economies and societies.
18
Scope
Proposals should clearly address food production and distribution in a changing social, economic and
environmental scenarios. Activities should focus on chosen Mediterranean food product(s) and be in
line with sustainability principles (e.g., consuming less water and energy, reducing environmental
impact and waste, valorising by-products etc.).
Activities should aim to produce plans for new, modified or improved value chains, products, processes
or services in line with Mediterranean values and heritage and biodiversity, and promoting the scaling-
up of sustainable solutions in a chosen agro-food sector (e.g. vegetables, fruits, cereals, animal
products, etc.). For this purpose proposals may include prototyping, testing, demonstrating, pilot
projects or large-scale product validation and must include business and market replication analysis.
Proposals are expected to produce innovative solutions for existing problems, as well as strategies that
may potentially open new markets in an international context. Proposals may, if necessary, include
limited research and development activities especially if there are clear market failures or cultural or
behavioral barriers to overcome.
Proposals should include activities such as demonstration of the benefits for all the players along the
food chain, validation of technical and economic performance at business and system level,
identification of possible new standards in line with Mediterranean values and heritage, activities to
prepare market uptake, ensure consumer acceptance and optimise dissemination of results towards
the main sector's players and the consumers. Work is expected to benefit from contribution of social
sciences.
Demonstration activities will require the active involvement of food processing companies, retailers,
civil society organizations and consumer associations, to bridge the gap between ideas that have been
developed and their practical implementation. Cooperation among relevant Mediterranean
stakeholders in the food production and supply chains is encouraged to ensure the adoption of
innovative, sustainable, technological and organizational solutions in line with citizens and
community's needs.
Proposals could implement solutions to trace origin and identity, ensure safety or exploit digital
opportunities. Liaison with EU and Mediterranean quality standardization bodies is encouraged.
To have the desired impact, proposals should show financial sustainability in the middle-long term, be
harmonized in the context of the regulatory framework, implement communication and marketing
strategies.
Expected Impact
The proposal's expected impacts should be clearly described in qualitative and quantitative terms (e.g.
on new job opportunities, financial turnover, employment figures, market seize, IP management,
increased sales, return on investment and profit). With a view to support more sustainable
Mediterranean economies and societies, proposals should show how some, or all, of the following
impacts, will be achieved with reference to the chosen agro-food sector:
Deployment of wider, faster and profitable innovative solutions by smallholders and SMEs,
overcoming the barriers to market uptake.
Strengthen the food processing sector in line with Mediterranean values and heritage
improving competitiveness.
Create opportunities for growth, diversification and job creation particularly for smallholders
and agro-food SMEs.
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