participants to the test subject.
2. There will be a series of eighteen simple visual questions,
where the answer should always be obvious. All of your
participants will answer each question in the presence of
each other.
3. Sit the participants in a line, and have the test subject sit at
the end and be the last or second to last to give his or her
answer.
4. Show the participants a card with a line on it, similar to the
card on the left in the above illustration. Then show them
the card on the right, with the three lines labeled A, B, and
C.
5. Have each person say out loud which one out of A, B, or C is
most similar to the line on the left.
6. The first two answers should be correct, so the test subject
feels comfortable.
7. On the third answer, the confederates should all start giving
the same wrong answer.
8. Out of the eighteen trials, the confederates should answer
twelve of them with the same incorrect answer. These twelve
are the “critical trials.”
9. The goal of this experiment is to see if the test subject will
begin giving the same answer as the rest of the group even
though it is the wrong answer.
THE RESULTS
Amazingly, Asch found that over the eighteen trials, 75 percent of
