Traditional tickets Traditional tickets Token Mag stripes Mobile ticketing NFC Mobile ticketing – Bar codes and visual Honor system Trend : Leapfrogging
Business models – Revenue vs Ridership Business models – Revenue vs Ridership Acquisition vs retention Stopping attrition Increase utilization specially during shoulder and off-peak Buy-up : Single tickets to monthly passes to yearly passes Diversified payment and fare options
Personalizing the fare structure to customer segments Personalizing the fare structure to customer segments - The occasional customer
- Return trip (2 tickets)
- Unlimitted evening
- Unlimitted week-end
- The practical needing more flexibility
- The In-transit - Students
- Tourists with short journeys
- Families and children
Major events Major events - Ensures fluidity with large crowds during events
- Allows for visual validation without loosing revenue
- Makes it easy for Occasionnal users
Fare solutions for conventions and private events - Special Fare grid allowing for volume discounts for convention organizers
- Encourages longer stays and promotes tourism
- Fare allowing unlimitted access to Airport service and 24 hours use
Before OPUS - Before OPUS
- Monthly pass (CAM)
- Weekly pass
- 1 ticket
- 6 tickets (strip)
- Touris Card
Transportation Cocktail Transportation Cocktail - Complementarity to PT to delay decision to purchase a car or second car
- Partnership with Communauto, Bixi and others
CAMPUS - Partnership with Université de Montréal and FAÉCUM
- Universal pricing and universal contribution
Sorties en famille (Family pack)
Yearly subscription for individuals Yearly subscription for individuals
IMPROVE THE CUSTOMER EXPERIENCE IMPROVE THE CUSTOMER EXPERIENCE PAMPER / RECOGNIZE / REWARD / LEVERAGE PARTNERS INCREASE THE FREQUENCY OF UTILISATION + OFF-PEAK MIGRATION FROM INDIVIDUAL TICKETS TO MONTHLY AND YEARLY SUBSCRIPTIONS. INNOVATE AND CREATE (DEFY TRADIONNAL PROGRAMS, DEVELOP A NEW LOYALTY MODEL WITH A FOCUS ON INSTANT GRATIFICATION, ENSURING RELEVANCY WITH URBAN MOBILITY)
Launch a unique reward & recognition program that allows our customers to receive geolocalized and in real time, personalized, relevant, exclusive information, offers and promotions, based on their profile, wants, usage habits and location, through a mobile application. Launch a unique reward & recognition program that allows our customers to receive geolocalized and in real time, personalized, relevant, exclusive information, offers and promotions, based on their profile, wants, usage habits and location, through a mobile application. THE RIGHT PRODUCT, AT THE RIGHT TIME, AT THE RIGHT PLACE FOR THE RIGHT CUSTOMER
Simplification of fare models - Reduction of fare zones – Ile de France went from 8 to 5 zones
- Towards a Navigo all Zone proposed in France – with subsidies from suburbs
Off-peak fares - « early bird » fares for bus network – Australie
- Free before 7h45 am – Singapour
- Fare differentiation – evening and week-ends – Vancouver
- No zones on week-ends – Ile-de-France
Ancre the habit of using Transit with certain groups - U-Pass type fares for students – Germany, USA, Canada
- Susbsidied fares b y employeursfor workers – Seattle
- Free transit for one week when moving - Allemagne
Ticketing trends Ticketing trends - Electronic wallet (tap-in/ tap-out)
- Moble ticketing validation NFC – Bar Code – Toronto – Boston, Portland, San Diego
- Web ticketing – Montreal - Toronto
Smart card payment diversification - Integrate all modes of transportattion
- Car sharing , Bicycling sharing, etc. Germany - Canada
- PT, Car sharing – Zurich
- Some cities integrate parking – Hong Kong
- In Europe and Asia, some cities include other usage of smart card
- Movie theatres, phone, shopping
Improving the customer experience and being efficient while using Public transit - Application allowing to borrow e-books while on the bus – Transdev
- Grocery shopping while waiting for the subway – South Corea
Dostları ilə paylaş: |