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TadqiqotlariMarketing tadqiqotlari-2019 darslik
Chapter 13.
CAUSE-AND-INVESTMENT MARKET RESEARCH:
EXPERIMENT
273
13.1.
The content of cause-effect relationships
273
13.2.
The reliability of the experiment (experiment) and factors
affecting it
279
13.3.
Control of external factors
281
13.4.
Classification of experimental models
283
13.5.
Initial and real experimental models
286
Questions for control and feedback ...........................................
287
Chapter 14.
CORRELATION AND REGRESSION OF ANALYSIS
289
14.1.
General concepts of correlation and regression analysis
289
14.2.
Double correlation
294
14.3.
The concept of regression analysis
300
14.4.
Dual regression analysis
307
14.5.
Multiple regression statistics
315
Questions for control and feedback ...........................................
318
Chapter 15.
PREPARATION AND SUBMISSION OF REPORTS ON
THE RESULTS OFMARKETING RESEARCH
319
15.1.
Presentation of results
319
15.2.
The importance of reporting and presentation
321
15.3.
Reporting form
323
15.4.
Oral presentation
329
Questions for control and feedback ..........................................
333
GLOSSARY
334
TESTS
352
LIST OF USED LITERATURE
372
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