and find out.
Worksheet Task 5
Magnets and Glue
Modern cities need to be competitive. They need to grow. Thriving cities are those
that attract people and retain them. In this way, cities can grow and become more
competitive in the global economy.
Harvard Business Professor Rosabeth Moss Kanter coined two terms to express
this idea:
magnets
and
glue.
Magnets are the elements of a city which attract
people and investment. Glue is what keeps people and money in the city, what
convinces people to stay in that city. Both magnets and glue are fundamental if a
city wants to grow and thrive.
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