The Walkers logo, featuring a red ribbon around a yellow sun, is noticeably similar to Lay's, it derives from the Walkers logo used in 1990. The company is still a significant presence in Leicester. Gary Lineker, the Leicester-born former footballer, is now the face of the company, featuring in most of their advertising campaigns. The official website states that an estimated 11 million people will eat a Walkers product every day. The company employs over 4,000 people in fifteen locations.
Walkers (snack foods) - Present day In February 2006, Walkers changed their brand label and typeset
Walkers (snack foods) - Present day This comes from the time when Walkers, Smiths and Tudor Crisps were the three main brands of Nabisco|Nabisco's UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south
Walkers (snack foods) - Present day To promote the freshness of its products, Walkers began to package them in foil bags from 1993, then from 1996, began filling them with nitrogen instead of air.http://www.fundinguniverse.com/company-histories/walkers-snack-foods-ltd-history/
Walkers (snack foods) - Present day In 1997, Walkers became the brand name of Quavers and Monster Munch snacks. In August 2000 Walkers launched Max, a brand with a range of crisps. More Max flavours were introduced in 2001. In the same year Walkers bought Squares (snack)|Squares, a range of snacks from The Smith's Snackfood Company|Smiths.
Walkers (snack foods) - Present day In May 2002 Walkers launched Sensations, a range of crisps in the UK. Walkers introduced the Quavers flavours Salt Vinegar and Prawn Cocktail in July 2002.
Walkers (snack foods) - Present day In 2003, The Smith's Snackfood Company|Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walker's identity. In 2003 Walkers bought Wotsits from Golden Wonder. In July 2004 Walkers launched Wotsits Twisted, a range of cheese puffs in the UK. Nutrition information has appeared on the front of Walkers crisps packets since 2006.
Walkers (snack foods) - Present day In 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using wholegrains.
Walkers (snack foods) - Present day
Walkers (snack foods) - Present day In summer 2009 Walkers launched its premium Red Sky snacks|Red Sky brand of all natural potato crisps and snacks.
Walkers (snack foods) - Present day In April 2010, the company launched a brand new promotional campaign which was entitled the Walkers Flavour Cup in order to locate the world's most loved and favourite flavour
Walkers (snack foods) - Present day For the 2011 Comic Relief, four celebrities; Jimmy Carr, Stephen Fry, Al Murray and Frank Skinner each represented four new flavours and the three whose crisps sell the least amount would be Waxing|waxed by Denise Van Outen on 18 March 2011 on Red Nose Day (see below).
Walkers (snack foods) - Present day
Walkers (snack foods) - Present day In 2014 Lineker launched a new Do Us A Flavour Walkers competition which encouraged people to submit new flavours of crisps, with the best six being sold later in the year before a public vote to decide the winner. The winner would win £1m.[http://www.dailymail.co.uk/sport/football/article-2533170/Gary-Lineker-launches-new-Walkers-crisp-advert.html]
Walkers (snack foods) - Current flavours
Walkers (snack foods) - Current flavours *Roast Chicken (Orange) - uses free range chicken from Devon (Known to not be suitable for vegetarians)
Walkers (snack foods) - Current flavours *Prawn Cocktail (Pink) - uses tomatoes from the Vale of Evesham
Walkers (snack foods) - Current flavours
Walkers (snack foods) - Current flavours *Pickled Onion (Lime Green) - uses British vinegar
Walkers (snack foods) - Current flavours *Smoky Bacon (Dark Red) - uses pork from Norfolk (Known to be unsuitable for vegetarians)
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