3
1.3 Type of hotel industry
There are two ways to categorize hotels: by functions or by star ratings
By functions, hotel has been classified into several types as follows:
•
Commercial Hotel
•
Airport Hotel
•
Conference Center
•
Economy Hotel
•
Suite or All-Suite Hotel
•
Residential Hotel or Apartment Hotel
•
Casino Hotel
•
Resort Hotel
- Commercial Hotel:
A chain of hotels which have standardized service and amenity structures
- Airport Hotel:
Hotel near the airport but it does not have to be connected or adjacent to the airport (although
some are); it could be located up to five miles away. Most airport hotels have a shuttle to and
from the terminals (Charlyn Keating Chisholm, about.com. guide)
- Conference Center:
A specialized hotel (usually in a less busy but easily accessible location) designed and built
almost exclusively to host conferences, exhibitions, large meetings, seminars, training
sessions, etc. A conference center often also provides office facilities and a range of leisure
activities (Businessdictionary)
- Economy Hotel:
A hotel offering few amenities (J.K. Krishan, “Dictionary of Tourism”, Gyan Books, 2005)
- Suite or All-Suite Hotel:
A hotel in which every rooms has an attached living room and/or kitchen
- Residential Hotel or Apartment Hotel:
4
A serviced apartment complex uses a hotel-style booking system. It is similar to renting an
apartment, but with no fixed contracts and occupants can 'check-out' whenever they wish
(Wikipedia)
- Casino Hotel:
A business establishment combines a casino and a hotel or a building that houses both a hotel
and a casino.
- Resort Hotel:
A hotel caters primarily to vacationers and tourist and typically offers more recreational
amenities and services in a more aesthetically pleasing setting, than other hotels. These hotels
are located in attractive and natural tourism destinations and their clientele are groups and
couples that like adventure with sophistication and comfort. The attractions vary depending on
the region and some might offer golf, tennis, scuba diving and, depending on the natural
surroundings, may also arrange other recreational activities.
By Star Ratings, hotel has been classified into several types as follows:
•
Five Star Hotel
•
Four Star Hotel
•
Three Star Hotel
•
Two Star Hotel
•
One Star Hotel
•
No Category Hotels
-
Five Star Hotel:
Luxury hotels; most expensive hotels/resorts in the world; numerous extras to enhance the
quality of the client's stay, for example, some have private golf courses and even a small
private airport. (“Hotel Glossary of Terms”, Marsh)
-
Four Star Hotel:
First class hotels; expensive (by middle-class standards); has all of the previously mentioned
services; has many "luxury" services, for example, massages or a health spa. (“Hotel
Glossary of Terms”, Marsh)
5
- Three Star Hotel:
Middle class hotels; moderately priced; has daily maid service, room service, and may have
dry-cleaning, internet access and a swimming pool. (“Hotel Glossary of Terms”, Marsh)
-
Two Star Hotel:
Budget hotels; slightly more expensive; usually has maid service daily. (“Hotel Glossary of
Terms”, Marsh)
- One Star Hotel:
Low budget hotels; inexpensive; may not have maid service or room service. (“Hotel Glossary
of Terms”, Marsh)
-
No Category Hotels:
These hotels include motels, cottages, bungalows and others with limited services. However,
these hotels represent 41% of the total hotel market share. (“Hotel Glossary of Terms”, Marsh)
1.4 Growth and latest trends
In 2009, due to the economic downturn in the whole world, the hotel industry faced many
difficulties which revealed in the decrease in all the financial indicators in almost countries all
over the world. To overcome the downturn, hoteliers had to apply many methods to cut down the
cost as much as they could as well as strike to balance with impact on the customer satisfaction.
As a result, in 2010 the hotel industry has the positive growth in the key performance indicators
such as occupancy (Occ), ADR (Average Daily Rate) and RevPAR (Revenue Per Available
Room).
6
Table 1: Global performance
(Monetary unit in euro)
Year to Date-June 2010 vs June 2009
Occ% ADR RevPAR
Change from June
2009%
2010 2009 2010
2009
2010
2009
Occ ADR RecPAR
Asia Pacific
63.9 56.7 97.35
86.3 62.23 48.91 12.8 12.8
27.2
Central & South
Asia 62
54.5
123.04 121.45 76.29 66.16 13.8
1.3
15.3
Northeastern Asia
61.4 52.8
91.88
84.25
56.4 44.55 16.1
9.1
26.6
Southeastern Asia
64.8 57.8
91.43
80.2 59.24 46.38
12
14
27.7
Australia &
Oceania 71.3
67
108.09
86.85 77.11 58.15
6.5
24.5
32.6
Americas
56.7 54.2 76.55
75.22 43.37
40.8
4.5 1.8
6.3
North America
56.5 54.1
75.62
74.37 42.69 40.21
4.4
1.7
6.2
Caribbean 66.2
64.9
131 125.64 86.72 81.54
2
4.3
6.4
Central America
63 57.5
93.04
94.05 58.57
54.1
9.4
-1.1
8.3
South America
62.4 57.1
88.57
79.56 55.29 45.44
9.3 11.3
21.7
Europe
60.7 57.6
97
95.21 58.91 54.88
5.4 1.9
7.4
Eastern Europe
50.9 47.4
86.38
89.26 43.98 42.35
7.3
-3.2
3.8
Northern Europe
64.1 62.1
92.54
88.81 59.28 55.14
3.2
4.2
7.5
Southern Europe
57.3 53.1
93.71
96.28 53.69 51.08
8
-2.7
5.1
Western Europe
62.4
59 108.49 104.33 67.75 61.56
5.8
4
10.1
Middle
East/Africa
62.4 62.1 120.23 116.02 75.04 72.03
0.5 3.6
4.2
Middle East
62.4 63.6 152.91 163.77 95.36 104.2 -1.9
-6.6
-8.4
Northern Africa
68.9 63.1
68.13
62.76 46.96 39.58
9.3
8.6
18.6
Southern Africa
57.1 58.8 114.79
89.18 65.54 52.46 -2.9 28.7
24.9
Source: 2010 STR Global Limited
Dostları ilə paylaş: |