Marketing

Ministry of Higher and Secondary Education Institute of Social and Political Sciences

Independent work of a student
Theme: Marketing and management
Faculty: Managment
Group: № 18-22
Done by: Dexkanov Ja’farxon
Checked by: Yarasheva D. R.
Tashkent 2023

Marketing and Management

Marketing management

• Marketing management is a theoretical discipline of management dealing with the proper application of marketing instruments for the sake of the organization effectiveness. It is supposed to result in achieving the organization’s marketing goals with the smallest possible effort.

Management

• Management (or managing) is the administration of organizations, whether they are a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business.

Terms of marketing and management

• Limited organization’s resources
• Unlimited competition (open market)
• Globalization
• Change
• Uncertainty

Marketing strategy

• Marketing strategy is designed to maximize the revenues and profits of the company. It is based on primarily appointed tasks and assignments.

Marketing and Management process

• Planing
• Organizing
• Leading
• Controling
• Marketing analysis
• Strategic planning
• Implementation
• Evaluation

Marketing analysis

• The purpose of marketing analysis is to identify current opportunities and threats of the organization (external factors) and internal evaluation of its potential. The analysis is the basis for the formulation of the organization's objectives.

Strategic analysis levels

Strategic analysis involves three basic levels:

• macroeconomic situation study
• competitive environment study
• internal analysis of its strengths and weaknesses.

Porter Five Forces

Ansoff matrix

Strategic planning

• Strategic planning is a set of intellectual activities that allow to determine alternative courses of action to achieve the planned target and choose the option that is most appropriate to the organization because of its potential and external conditions.

SMART formula

Strategy implementation

• Implementation of the strategy is a series of specific decisions taken during the execution of plans. These decisions are operational, and their task is to ensure the efficiency of the implementation strategy.

Evaluation

• Marketing goals and tasks should be measurable.
• The strategy should define the method and the indicator for the evaluation.
• The results of the evaluation are a source for the organization knowledge for the future.

Dictionary

• fixed - зафиксированный
• bargaining - торг
• amount - количество
• theoretical - теоретический
• change - изменять
• uncertainty - неопределенность
• designed - разработан
• maximize - максимизировать
• revenues - доходы

• appointed - назначенный
• assignments - задания
• profits - прибыль
• tasks - задания
• strategic - стратегический
• planning - планирование
• Implementation - Выполнение
• evaluation - оценка
• purpose - цель
• identify - идентифицировать

• opportunities - возможности
• involves - включает в себя
• strengths - сильные стороны
• weaknesses - недостатки
• threats - угрозы
• external origin - внешнее происхождение
• Independent - Независимый

Used literature

• https://en.wikipedia.org/wiki/Marketing_management
• https://www.economicsdiscussion.net/marketing-management/what-is-marketing-management/31788
• https://library.kr.ua/wp-content/elib/britchenko/marketing.pdf
• https://www.wrike.com/marketing-guide/marketing-management/
• https://instagantt.com/project-management/what-is-marketing-management
• https://en.m.wikipedia.org/wiki/Management