b
The human love of chocolate is a global phenomenon.
(Paragraph 2: ‘It also increasingly
transcends national
boundaries.’)
c
More money is spent on marketing chocolate and sweets
than any other similar product.
(Paragraph 3: ‘Media expenditure on confectionery
exceeds that for any other impulse market.’)
d
Although well-known brands achieve the highest sales,
new products are also important.
(Paragraph 4: ‘Innovation is also essential for ongoing
success, despite the chocolate
market being dominated by
consistent performers.’)
e
The short-term availability of a ‘limited edition’ appeals to
consumers’ desire for a change.
(Paragraph 5: ‘Producers believe
that special editions offer
the consumer a new and exciting variation of a product.’)
Real Reading 4 by Liz Driscoll
Teacher’s
notes
Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party internet websites referred
to in this publication, and does
not guarantee that any
content on such websites is, or will remain, accurate or appropriate.
