Data mining techniques and applications

3.1. FBTO Dutch Insurance Company
Challenges 

To reduce direct mail costs. 

Increase efficiency of marketing campaigns. 

Increase cross-selling to existing customers, using inbound channels such as the company’s sell center 
and the internet a one year test of the solution’s effectiveness. 
Results

Provided the marketing team with the ability to predict the effectiveness of its campaigns. 

Increased the efficiency of marketing campaign creation, optimization, and execution. 

Decreased mailing costs by 35 percent. 

Increased conversion rates by 40 percent. 
3.2. ECtel Ltd., Israel 
Challenges 

Fraudulent activity in telecommunication services. 
Results

Significantly reduced telecommunications fraud for more than 150 telecommunication companies 
worldwide. 

Saved money by enabling real-time fraud detection. 
3.3. Provident Financial’s Home credit Division, United Kingdom  
Challenges 

No system to detect and prevent fraud. 
Results

Reduced frequency and magnitude of agent and customer fraud. 

Saved money through early fraud detection. 

Saved investigator’s time and increased prosecution rate. 
3.4. Standard Life Mutual Financial Services Companies 
Challenges 

Identify the key attributes of clients attracted to their mortgage offer. 

Cross sell Standard Life Bank products to the clients of other Standard Life companies. 

Develop a remortgage model which could be deployed on the group Web site to examine the 
profitability of the mortgage business being accepted by Standard Life Bank. 
ISSN : 0976-5166
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Bharati M. Ramageri / Indian Journal of Computer Science and Engineering 
Vol. 1 No. 4 301-305 
Results

Built a propensity model for the Standard Life Bank mortgage offer identifying key customer types 
that can be applied across the whole group prospect pool. 

Discovered the key drivers for purchasing a remortgage product. 

Achieved, with the model, a nine times greater response than that achieved by the control group. 

Secured £33million (approx. $47 million) worth of mortgage application revenue.