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Final exam questions
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tarix | 06.10.2018 | ölçüsü | 20,07 Kb. | | #72549 |
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FINAL EXAM QUESTIONS
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Explain the importance of advertisement for commercial organizations. Use examples.
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State the necessity of advertising for non-commercial organizations. Use examples.
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Explain the advertisement as a marketing tool and give some appropriate examples.
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Modern advertisement talks a story about the stuff produced by a company. Critically discuss with examples.
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Explain the statement with examples: “Advertisement is a contest for people’s attention”.
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How advertisement was used by the companies in selling concepts of Marketing? Use examples.
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What is Integrated Marketing Communication? Broadly explain with examples.
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What are the tools of Integrated Marketing Communication? One example for each tool.
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What kinds of factors do have some impacts on IMC? Use examples.
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Objectives of Advertisement in each level of Product Life Cycle. Give examples.
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Explain the advantages of Advertisement for Companies. Use examples.
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Explain the advantages of Advertisement for Intermediaries. Use examples.
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Explain the advantages of Advertisement for Consumers. Use examples.
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Types of advertisement used by the companies. Use examples.
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Factors influencing advertisement budget. Use examples.
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Sales stimulation and Advertisement. Compare them with examples.
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Explain Consumer Sales promotion with examples.
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Explain Trade Sales promotion with examples.
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Explain Sales-force Sales promotion with examples.
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Shortly explain Azerbaijan’s advertisement market. Use examples.
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Do you think that consumers are bothered by advertisement? Discuss with examples.
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Explain the statement: “The man who stops advertising to save money is like the man who stops the clock to save time”. (Thomas Jefferson).
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Explain the statement: “Doing business without advertisement is like winking at a girl in the dark. You know what you are doing, but nobody else does”.
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H.G. Wells explain that Advertising is legalized lying. Discuss it with examples.
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American Advertising Executive Mary Lawrence (1928) stated that the best advertising should make you nervous about what you are not buying. Discuss it with examples.
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Modern advertisement talks a story about the stuff produced by a company. Critically discuss with examples.
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Explain the statement with examples: “Advertisement is a contest for people’s attention”.
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Explain the advantages of Advertisement for Companies. Use examples.
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Explain the advantages of Advertisement for Intermediaries. Use examples.
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Explain the advantages of Advertisement for Consumers. Use examples.
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Types of advertisement used by the companies. Use examples.
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Explain the statement: “The man who stops advertising to save money is like the man who stops the clock to save time”. (Thomas Jefferson).
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Explain the statement: “Doing business without advertisement is like winking at a girl in the dark. You know what you are doing, but nobody else does”.
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H.G. Wells explain that Advertising is legalized lying. Discuss it with examples.
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American Advertising Executive Mary Lawrence (1928) stated that the best advertising should make you nervous about what you are not buying. Discuss it with examples.
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Model of the media planning process.
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Setting advertising objectives and possible ad objectives
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Setting advertising budget. Examples
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Explains the factors influencing ad budget. Use examples.
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Explain the development of ad strategy. Use examples
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Specify the media objectives and explain reach, frequency, and weight. Use examples.
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What is rating and how it is calculated? Use examples.
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Critically discuss the profiles of major media types. With examples.
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What is Return on Advertising Investment? Explain and use examples.
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“Your brand is what you say, do and think!” Explain the statement with examples.
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“There things known and there are things unknown, and in between are the doors of perception!” (Aldous Huxley). Explain the statement with examples.
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Anais Nin states that “We do not see things as they are and we see them as we are.” How would you link the statement with consumer perception?
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In case of consumer behavior, we can consider that consumers may say one thing and intend to do another thing. How it would be analyzed? Give some examples.
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The association between brand and consumer relation is compared with the association between mother and her kid. Critically discuss it with examples.
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Explain the advertisement as an integrated marketing communication tool.
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“A brand is simply trust!” (Steve Jobs). Explain the statement with examples.
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“It is not the customer’s job to know what they want!” (Steve Jobs). Explain the statement with examples.
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“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” (Steve Jobs). Explain the statement with examples.
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“A lot of times, people do not know what they want until you show it to them.” ” (Steve Jobs). Explain the statement with examples.
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“Branding is what people say about you when you are not in the room.” Explain the statement with examples.
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“Branding is the process of connecting good strategy with good creativity.” (Marty Neumeier). Explain the statement with examples.
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“A brand is defined by the customer’s experience and the experience is delivered by the employees.” (Shep Hyken). Explain the statement with examples.
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“Emotions, expectations, memories, stories and relationships set up a brand.” Explain the statement with examples.
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“Products are made in the factory, but brands are created in the mind.”(Walter Landor). Explain the statement with examples.
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“Brand is not about the product, but about the emotions in the mind.” Explain the statement with examples.
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“Good advertising does not just circulate information; it penetrates the public mind with desires and beliefs.” (William Bemback). Explain the statement with examples.
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“Promise, large promise, is the soul of an advertisement. (Samuel Johnson). Explain the statement with examples.
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“Consumers do not buy products, they buy product benefits.” (David Ogilvy). Explain the statement with examples.
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“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.” (Stephan Butler Leacock). Explain the statement with examples.
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“Do not find customers for your products, find products for your customers.” (Seth Godin). Explain the statement with examples.
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“If I was down to my last dollar, I would spend it on Public Relations”. (Bill Gates). Explain the statement with examples.
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“Advertising is saying you are good, but PR is getting someone else to say you are good”. *Jean-Lois Gassee). Explain the statement with examples.
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“People do not buy goods and services, because they buy relations, stories and magic.” (Seth Godin). Explain the statement with examples.
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“PR is the ear of a company in the society”. Explain the statement with examples.
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“PR is relationship management”. Explain the statement with examples.
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Please explain the differences between Advertisement and PR. Give examples.
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Explain the major PR tools. Give examples.
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What is digital marketing in Business? Explain and give examples.
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What is social media and how advertisement is used in Social media. Give examples.
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Advantages and disadvantages of digital advertising in Business.
PhD.c. Seymur M. GULIYEV
Instructor of “Business & Advertisement” Module
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