Toshkent Tibbiyot Akademiyasi Termiz filiali pediatriya ishi yo`nalishi 102 a guruh talabasi Rayimova Munisaxonning Ingliz tili fanidan tayyorlagan mustaqil ishi

Background

• Health and medical establishments provide arguably the most essential services offered in any given community. From quality-of-life enhancements to life-saving interventions, the services provided by healthcare organizations are without parallel, making these entities key community assets [1,2,3]. But despite the skill of physicians, the magnitude of medical technologies, the compassion of nurses, or the benefit of any other associated investment, healthcare services—even those of exceptional quality—possess very little impact potential unless they are communicated effectively to current and potential patients [4,5,6,7,8,9,10,11].

In their quests to engage audiences, healthcare institutions generally turn to the marketing communications mix, a collection of pathways for directing messages to desired groups [7, 12, 13], with advertising being one of the most commonly utilized and successfully pursued avenues for doing so [4, 7, 12]. Advertising uses mass media (e.g., television, radio, newspaper, billboard) to deliver messages to current and prospective customer populations, with these communications being paid for by the advertising party [7, 8, 13]. Although late to proliferate in the health services industry due to tradition, this medium of communication is now firmly established and routinely deployed by health and medical organizations far and wide [4, 6, 14, 15].

• In their quests to engage audiences, healthcare institutions generally turn to the marketing communications mix, a collection of pathways for directing messages to desired groups [7, 12, 13], with advertising being one of the most commonly utilized and successfully pursued avenues for doing so [4, 7, 12]. Advertising uses mass media (e.g., television, radio, newspaper, billboard) to deliver messages to current and prospective customer populations, with these communications being paid for by the advertising party [7, 8, 13]. Although late to proliferate in the health services industry due to tradition, this medium of communication is now firmly established and routinely deployed by health and medical organizations far and wide [4, 6, 14, 15].