The language of advertising and linguo-stylistic features of its text

CONCLUSION
All in all, the structure of the advertising text differs from other texts in terms of the level and scope of use of linguistic units. It is advisable to form the advertising text based on the nature of the language. Exact translation of advertising texts in another language does not always give the desired effect. Therefore, it is necessary to form an advertising text in our language by choosing units that differ in their lexical and semantic features.


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