Larry Chiagouris BrandMarketing Services, Ltd. Lubin School of Business, Pace University



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Larry Chiagouris

BrandMarketing Services, Ltd.

Lubin School of Business, Pace University

917.902.2610; lchiagouris@aol.com



Summary Statement:
Experience in connection with several federal and state courts, arbitration venues and the Consumer Financial Protection Bureau (CFPB). Have provided testimony in the form of trials, hearings and depositions on more than 40 occasions.
A rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to intellectual property, consumer fraud, trade secrets, advertising/branding, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.
Litigation experience summary (details of cases on pages 7 through 25 below):


  • Experience evenly divided between plaintiff and defendant engagements over 60 cases

  • Several cases include elements of intellectual property issues

  • Several cases involve branding or brand management issues

  • Majority of cases involve elements of consumer behavior or survey research

  • Majority of cases involve elements of advertising related strategies and tactics

  • Majority of cases involve elements of Internet related tactics

  • Majority of cases involve written opinions and depositions

  • Written and oral testimony in several Federal District Court jurisdictions and arbitration venues

  • Engaged by both large multinational law firms and small boutique firms

  • Class action cases for both plaintiffs and defendants



Education

  • Ph.D., – Marketing and Buyer Behavior, The City University of New York

  • M.Phil. – Business, The City University of New York

  • A.P.C., – Marketing, New York University Stern School of Business

  • M.B.A., - Industrial Psychology, Baruch Graduate School of Business, City University of New York

  • B.S., - Economics, Magna Cum Laude, New York University Stern School of Business

Work Experience

Industry Experience

President, BrandMarketing Services, Ltd., 1994 to present, Marketing, branding and advertising consulting firm organized to provide expert witness services to law firms and strategic consultation to Fortune 500 and emerging growth companies. Key litigation support has involved class actions suits representing both plaintiff and defendant. Provision of expert opinion for cases involving Coors Brewing, Avis Rental Car, Sprint and Fruit of the Loom. Key industry consultation has involved Merrill Lynch, McDonald’s, Marriott, Prudential, AT&T, JP Morgan Chase, L-3 Communications, Grey Advertising, US Army National Guard, TMP Worldwide and Visa International.

Vice President and Chief Marketing Officer, eCode.com, 2000-2001, responsible for all marketing, business development and marketing communications related initiatives for Silicon Valley startup focused on brand building Internet initiatives.

Vice President and Director of Strategic Planning and Research, Starz Encore Movie Group, 1998-2000, responsible for all strategic development business issues, marketing, and marketing communications related initiatives for international media company.

Executive Vice President of Creamer Dickson Basford Public Relations and President of CDB Research and Consulting, a subsidiary of Creamer Dickson Basford, 1994-1998. Served in the capacity of Executive Vice President and Director of Client Services of top ten public relations firm and also President of its subsidiary, CDB Research & Consulting. In this dual capacity, directed client pr programs in a wide variety of industries and also directed client consulting engagements with Fortune 500 companies. Co-developed the service WebDiagnostics, an approach to assessing Internet marketing programs.

Executive Vice President, Backer Spielvogel Bates (now organized as Bates Worldwide Advertising), 1991 to 1994 Served in the capacity of head of strategic planning and research services for the agency and its clients.

Senior Vice President, Bozell Jacobs Kenyon and Eckhardt Advertising, 1989 to 1991. Served in the capacity of head of strategic services and research for the agency and its clients.

Vice President, Grey Advertising, 1983 to 1989 Directed group of account planners and market researchers.

Manager, AT&T, 1975 to 1983

Hired on the fast track high-risk high reward program, progressing through wide variety of functional assignments, including econometrics, finance, technology planning (working with Bell Labs), manufacturing and marketing planning related to product demand and cross elasticity of demand.



Academic Experience

Professor of Marketing, Lubin School of Business, Pace University in New York City, 2002-Present.  Full-time tenured Professor. Courses and lectures include: New Product Development, Survey Research, Advertising and Promotion (Including Intellectual Property and Trademark/Copyright Issues), Media Planning and Buying, Advanced Marketing Management, and Marketing Strategy and eCommerce at the graduate level.

Adjunct Professor of Marketing, Nova Southeastern University, H. Wayne Huizenga School of Business Doctoral Program, 1991 - 2007

Adjunct Professor of Marketing, New York University Graduate Stern Graduate School of Business, 1989 - 1991



PROFESSIONAL RECOGNITION

  • Award Recipient from the US State Department: Requested to deliver lectures to business leaders of other countries on “Branding in the New Media Environment”

  • Selected to attend Harvard University Annual AMA Doctoral Consortium

  • Voted by Agency Magazine as one of the ten “all stars” in advertising research

  • Current or Previous Editorial Review Boards: Marketing Management, Journal of Advertising Research, Journal of Internet Commerce, Journal of Consumer Marketing, Journal of Segmentation in Marketing

  • Inducted into Beta Gamma Sigma National Honors Society

  • Appointed AMA representative to U.S. Bureau of the Census for Census 2000

  • Former Chairman of the Board of the Advertising Research Foundation

  • Former Member of the Board of Directors of the American Marketing Association and President, New York Chapter

  • Winner of three Effie Awards for advertising effectiveness

  • Appointed industry judge at Public Relations Society of America Silver Anvil Awards

  • Served as faculty member for American Marketing Association’s Advanced School of Marketing Research

  • Presenter at numerous proceedings and conferences to include American Psychological Association Consumer Psychology Division, Consumer Electronics Show, Comdex, American Marketing Association, Direct Marketing Association, Public Relations Society of America, Institute for Broadcasting and Technology, Pharmaceutical Marketing Research Association, Advertising Research Foundation


Publications during the previous 10 years

Refereed Articles

  1. Kirk, Colleen, Chiagouris, Larry, Thomas, Jennifer, Lala, Vishal

How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online: A Model for Predicting Consumer Attitudes and Intentions to Use Digital Information Products

Journal of Advertising Research, 55(1), 2015



  1. Chiagouris, Larry and Williams, Michelle,

If We Build it will they Stay?: User Generated Content and Website Effectiveness

Journal of Marketing Management, 2(3&4), 2014



  1. Brusseau, James, Chiagouris, Larry, and Brusseau, Rocio Fernandez

Corporate Social Responsibility: To Yourself Be True

Journal of Global Business and Technology, Vol. 9, No. 1, 2013



  1. Kirk, Colleen, Chiagouris, Larry, and Gopalakrishna, Pradeep

Some People Just Want to Read: The Roles of Age, Interactivity, and Perceived Usefulness of Print in the Consumption of Digital Information Products

Journal of Retailing and Consumer Services, Vol. 20, No. 1, 2012



  1. Cole, Michael, Long Mary, Chiagouris, Larry, and Gopalakrishna, Pradeep

Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms Journal of Internet Commerce, Vol. 10, No. 1, 2011

  1. Chiagouris, Larry, Ray, Ipshita Customers on the Web are not all Created Equal: The Moderating Role of Internet Shopping Experience

The International Review of Retail, Distribution and Consumer ResearchVol. 20, No. 2, 2010

  1. Chiagouris, Larry, Lala, Vishal  Beauty is in the Eye of the Tech Manager: How Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change

 Journal of Advertising ResearchVol. 49, No. 3, 2009

  1. Lantieri, Tara, Chiagouris Larry Brand Trust in an Age Without Trust: Expert Opinions

Journal of Consumer Marketing: Vol. 26, No. 2, 2009

  1. Ray Ipshita, Chiagouris Larry Consumer Retention: Examining the Roles of Store Affect and Store Loyalty as Mediators in the Management of Retail Strategies

Journal of Strategic Marketing: Vol. 17, No. 1, 2009

  1. Chiagouris Larry, Long Mary, Plank Richard The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility

Journal of Internet Commerce: Vol. 7, No. 4, 2008

  1. Moffit Timothy, Chiagouris Larry What Would Richard Branson Do?

Marketing Management: May/Jun 2008

  1. Chiagouris Larry, Ray Ipshita Saving the World with Cause Related Marketing Marketing Management: July/August 2007

  2. Chiagouris Larry, Long Mary Will Your Online Retailing Be a Site for Sore Eyes

Marketing Management: March/April 2007

  1. Gonzalez Jose, Chiagouris Larry The Market Orientation of Internet Support Companies

Journal of Internet Commerce: January 2007

  1. Chiagouris Larry New Media Power

Marketing Management: November/December 2006

  1. Long Mary, Chiagouris Larry The Role of Credibility in Shaping Attitudes Toward Nonprofit Websites

International Journal of Nonprofit and Voluntary Sector Marketing: August 2006

  1. Johnson William, Chiagouris Larry So Happy Together (The Link Between Employee and Customer Satisfaction)

Marketing Management: March/April 2006

  1. Gonzalez Jose, Chiagouris Larry Internet Support Companies: The Impact of Marketing Orientation

Journal of Internet Banking and Commerce: April 2006, Vol. 11, No. 1

  1. Topol Martin, Chiagouris Larry To Dream the Impossible Dream (Customer Loyalty)

Marketing Management: November/December 2005

  1. Chiagouris Larry Non-Profit Brands

Marketing Management: September/October 2005

  1. Mohr Iris, Chiagouris Larry Get the Word Out (SPREADING WORD OF MOUTH)

Marketing Management: July/August 2005

  1. Chiagouris Larry, Mohr Iris An Evaluation of the Effectiveness of Internet Advertising Tools

Journal of Internet Commerce: Volume 3, Number 3 2004

  1. Chiagouris Larry, Wansley Brant How To Turn New Companies Into Large Companies at the Speed of Light

Marketing Management: September/October 2003

  1. Chiagouris Larry, Farinelli Jean Staying Safe in a Dangerous World (GLOBAL MARKETING ISSUES)

Marketing Management: March/ April 2002; 11, 2

  1. Chiagouris Larry, Wansley Brant Branding On The Internet

Marketing Management: Summer 2000; 9, 2.

  1. Chiagouris Larry, Middleman Ann Research For Ink: How To Get Opinion-Driving Publicity From Market Research

Public Relations Quarterly: Winter 1998/1999: 43, 4

  1. Plank Richard E., Chiagouris Larry Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors

Journal of Marketing for Higher Education: Volume 8, Number 1 1997

  1. Chiagouris Larry Advertising Decision Making In The Year 2020

Journal of Advertising Research: February/March 1990

  1. Kahle Lynn R., Chiagouris Larry Values, Lifestyles and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997

  2. Chiagouris Larry, Mitchell Leeann E. The New Materialists

Values, Lifestyles and Psychographics New Jersey: Lawrence Erlbaum Associates, Inc., Publishers, 1997

Trade Publications and Non-Refereed Articles

  1. Chiagouris, L. & Kaplan, L.B. (2016). Uses of Survey Research in Damages Estimation. In N. Fannon & J. M. Dunitz (Eds.),The Comprehensive Guide to Economic Damages Vol. 1 (pp. 669-686). Portland, OR: BVR. 

  2. Chiagouris, Larry, The Secret is in the Data: Delivering What Customers Need & Desire

The Robin Report, January 2012

  1. West Douglas, Chiagouris Larry, Precourt Geoffrey Editorial: 50 Years of Advertising Research: What Have We Learned?

Special 50th Anniversary Issue of the Journal of Advertising Research, March 2011

  1. Chiagouris Larry, Verniere Alexis Marketing Functions on the Internet

Wiley Encyclopedia of Marketing, December 2010

  1. Chiagouris Larry Comparative Advertising

Wiley Encyclopedia of Marketing, December 2010

  1. Chiagouris Larry, Survey Research to Support Litigation

HG Experts, 2009

  1. Chiagouris Larry Viral Communications

Kitchen & Bath Business, November 2006

  1. Chiagouris Larry Nonprofits Can Take Cues from Biz World

Marketing News, 6/15/2006, Vol. 40 Issue 12, p20

  1. Chiagouris Larry, Nankin Conrad Strategic Plans Solidify Branding On Net

Marketing News, 6/1/2004, Vol. 38 Issue 10, p28

  1. Chiagouris Larry, Wansley Brant Teach Your Children

Adweek: September 27, 1999

  1. Chiagouris Larry Utility Companies’ of Market Research

Quirk’s marketing research review: February 1999, Vol. XIII, No. 2

  1. Chiagouris Larry Confessions of a Silver Anvil Judge

Public Relations Strategist: Winter 1998

  1. Chiagouris Larry Wall Street’s Wireless Influence

Wireless Reviews: Dec 1, 1998; 15, 24

  1. Chiagouris Larry Eight Steps To Improved Investor Relations

Electrical World: September 1998, Vol.212, Iss. 9

  1. Farinelli Jean, Chiagouris Larry Communicating Your Company’s Hidden Value

IR Update: July 1998

  1. Chiagouris Larry, Plank Richard Raising the Bar

Electric Perspectives: March/April 1998

  1. Chiagouris Larry, Plank Richard Marketing Research In The Utility Industry: The State of the Art

American Gas: February 1998

  1. Chiagouris Larry Hidden Value Index

The Annual Report of the Global Public Network: November 15, 1997

  1. Chiagouris Larry Marketing Encyclopedia. Illinois: NTC Business Books, 1996

Book: The Secret to Getting a Job After College: Marketing Tactics to Turn Degrees into Dollars, Brand New World Publishing: New York; June 2010 (first edition); March 2011 (second edition)
LEGAL AND REGULATORY CASES AND TESTIMONY

DATES NOTED ARE DATES THAT ENGAGEMENT WAS INITIATED
Case experience summary:


  • Experience evenly divided between plaintiff and defendant engagements over 50 cases

  • Several cases include elements of intellectual property issues

  • Several cases involve false and misleading advertising issues

  • Several cases involve branding or brand management issues

  • Majority of cases involve elements of consumer behavior or survey research

  • Majority of cases involve elements of advertising related strategies and tactics

  • Majority of cases involve elements of Internet related tactics

  • Majority of cases involve written opinions and depositions

  • Written and oral testimony in several Federal District Court jurisdictions

  • Engaged by both large multinational law firms and small boutique firms

  • Class action cases divided between plaintiffs and defendants

December 2016

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 16-CV-2716

NOAH BANK, a banking institution chartered under the laws of the Commonwealth of Pennsylvania, Plaintiff

against

NOA BANK, a banking institution chartered



under the laws of the State of Georgia, JUNG

HO KIM, a citizen of the State of Georgia,

DAVID SUH (Byung Chan Suh), a citizen of the

Commonwealth of Pennsylvania and DOES

I through X, inclusive, 

Working for Plaintiff/Written opinion, deposed and provide testimony at trial

Engaged by: Stevens & Lee

Issues and key words: Lanham Act, trademark, branding, consumer behavior, banking industry, Korean American market, business loans


September 2016

SUPERIOR COURT OF CALIFORNIA

IN AND FOR THE COUNTY OF ALAMEDA

CASE NO. RG15770490

THE PEOPLE OF THE STATE OF CALIFORNIA

Plaintiff,

against

NATIONWIDE BIWEEKLY ADMINISTRATION, INC., an Ohio Corporation; LOAN PAYMENT ADMINISTRATION LLC, an Ohio limited liability company; DANIEL LIPSKY,

an individual; and DOES 1 through 25, inclusive,

Working for Defendant/deposed and expected to provide testimony at trial

Engaged by: Law Offices of Sean Ponist P.C

Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages


September 2016

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

Civil Action: 3:15-cv-02106-RS

CONSUMER FINANCIAL PROTECTION BUREAU



Plaintiff,

against

NATIONWIDE BIWEEKLY ADMINISTRATION, INC., LOAN PAYMENT ADMINISTRATION LLC, AND DANIEL S. LIPSKY,

Worked for Defendant/Written opinion, deposed and provided testimony at trial

Engaged by: Law Offices of Sean Ponist P.C.

Issues and keywords: False and misleading advertising, fraud, direct marketing, Internet, consumer behavior, survey research, mortgages

April 2016

UNITED STATES DISTRICT COURT

CENTRAL DISTRICT OF CALIFORNIA

SOUTHERN DIVISION

Case 8:15-sac-00246-DOC(Dam)

TOYO TIRE & RUBBER CO., LTD., a Japanese corporation,

and TOYO TIRE U.S.A. CORP., a California corporation,

Plaintiffs,

against

CIA WHEEL GROUP, a California Corporation,

DOUBLESTAR DONG FENG TYRE CO., LTD., a Chinese corporation,

QINGDAO DOUBLESTAR TIRE INDUSTRIAL CO, LTD., a Chinese corporation, DOUBLESTAR GROUP CORP., a Chinese corporation,

HONG KONG TRI-ACE TIRE CO., LTD., a Chinese corporation;

and JINLIN MA, an individual.

Worked for Plaintiff/Written opinion and deposed

Engaged by: Foley & Lardner LLP

Issues and keywords: Trade dress, patent, Lanham Act, tires, print advertising, social media, design, consumer behavior, survey research

January 2016

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF VIRGINIA

ALEXANDRIA DIVISION

CIVIL ACTION No. 1:15-cv-01177-GBL-TCB

CUSTOMINK, LLC

Plaintiff

against


PRINTFLY d/b/a RushOrderTees.com

Worked for Defendant/Written opinion

Engaged by: Franklin & Prokopik

Issues and keywords: Trade secrets, copyright, trademark, apparel

November 2015

UNITED STATES DISTRICT COURT

DISTRICT OF OREGON

PORTLAND DIVISION

Case 3:14-cv-00254-HZ

JOHN MARTIN KEARNEY, an Oregon

resident; ROBIN A. BECK, a Colorado

resident; CARLY LaFOREST, a

Michigan resident; SHANE ALLPORT, a

Michigan resident; ALYSIA ROWE, a

Michigan resident; RICHARD

SCHEMPP, a California resident; and,

JEFFREY PAUL GILPIN, JR., a

Washington resident; each on behalf of

themselves and all similarly situated

persons,


Plaintiffs,

against


EQUILON ENTERPRISES, LLC, a

Delaware corporation dba SHELL OIL

PRODUCTS US,

Worked for Defendant/Written opinion

Engaged by: Greensfelder, Hemker & Gale, P.C.

Issues and keywords: Consumer fraud, class action, advertising, disclosures, sales promotions, gasoline stations, false advertising, ski industry

October 2015

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF FLORIDA

Case No.: 9:14-cv-81241-KAM

COMPASS ITECH, LLC,

Plaintiff

against

EVESTMENT ALLIANCE, LLC,



Worked for Defendant/Written opinion and deposed

Engaged by: Akerman, LLP

Issues and keywords: Trade secrets, database marketing, financial services, investors and fund managers

September 2015

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF FLORIDA

WEST PALM BEACH DIVISION

Case 9:15-cv-80463-RLR

INFINITY SALES GROUP, LLC a Florida

limited liability company,

Plaintiff

against


VALASSIS COMMUNICATION, INC., a

Delaware corporation, and VALASSIS DIRECT

MAIL, INC. a Delaware corporation

Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial.

Engaged by: Baker & McKenzie LLP

Issues and keywords: Print advertising, bundled mail, shared mail, color, printing, Internet marketing, satellite television, consumer behavior

August 2015

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY

Civ. Action No. 2:11-cv-06537



Jose mendez, individually, and on behalf of all others similarly situated,

Plaintiff

against

AVIS BUDGET GROUP, INC. D/B/A BUDGET RENT A CAR SYSTEM, INC. and AVIS RENT A CAR SYSTEM, LLC; AND HIGHWAY TOLL ADMINISTRATION, LLC



Worked for Defendants/Written opinion and deposed.

Engaged by: Day Pitney

Issues and keywords: Consumer fraud, Internet marketing, advertising, rental car industry, consumer behavior

July 2015

MOTOR VEHICLE REVIEW BOARD

STATE OF ILLINOIS

MVRB 278-15

Grossinger Autoplex, INC., Plaintiff

against

GENERAL MOTORS, LLC



Worked for Defendant/Written opinion, deposed and provided testimony at hearing

Engaged by: Jones Day

Issues and key words: Trademark, branding, media, consumer behavior, media, automotive
June 2015

STATE OF MINNESOTA DIVISION

COUNTY OF HENNEPIN

Case No.: 27-CV-14-12558

State of Minnesota by its Attorney General, Lori Swanson,

Plaintiff

against

Minnesota School of Business, Inc. d/b/a Minnesota School of Business and Globe University, Inc. d/b/a Globe University,



Worked for Defendants/Written opinion and provided testimony at trial

Engaged by: Anthony Ostlund Baer & Louwagie P.A.

Issues and keywords: Consumer fraud, education industry, Internet marketing
April 2015

JUDICIAL ARBITRATION AND MEDIATION SERVICES (JAMS)

Inform Ventures, LLC Claimant

against


Toyota Motor Services, Respondent

Worked for Respondent, deposed and provided testimony at arbitration hearing

Engaged by: Sidley-Austin

Issues and keywords: Media, co-op advertising, branding, public relations, event marketing, automotive industry

April 2015

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF ILLINOIS
EASTERN DIVISION

Case No. 1:14-cv-00119

MOTOR WERKS PARTNERS, LP,

Plaintiff

against

GENERAL MOTORS LLC



Working for Defendant/Written opinion and deposed and expected to provide testimony at trial

Engaged by: Jones Day

Issues and keywords: Trademark, branding, media, consumer behavior, media, automotive, sales practices
April 2015

UNITED STATES DISTRICT COURT

DISTRICT OF MINNESOTA DIVISION

Court File No. 14-cv-01831 (JRT-SER)

Plasti Dip International, Plaintiff

against


Rust-Oleum

Working for Plaintiff/Written opinion, deposed and expected to provide testimony at trial

Engaged by: Briggs & Morgan

Issues and keywords: Lanham Act, branding, trademark, trade shows, advertising, media, automobile aftermarket industry, retail and resellers


April 2015

UNITED STATES DISTRICT COURT

FOR THE NORTHERN DISTRICT OF ILLINIOS

EASTERN DIVISION

Case No. 1:14-cv-00119

Motor Werks Partners, LP, Plaintiff

against

General Motors, LLC, Defendant



Working for Defendant/Written opinion, deposed and expected to provide testimony at trial

Engaged by: Jones Day

Issues and keywords: dealers, automobile industry, retail and retailing, brands, branding, media, trademark, exclusivity
February 2015

UNITED STATES DISTRICT COURT

DISTRICT OF MINNESOTA

Civil No. 14-cv846 (SRN/BRT)

Mountain Marketing Group, LLC, and John A. Krueger d/b/a Krueger Law Firm, Plaintiffs

against


Heimerl & Lammers, LLC, a Minnesota limited liability company, Defendant

Worked for Plaintiff/Written opinion, deposed and provided testimony at trial

Engaged by: Moss & Barnett

Issues and keywords: Media, advertising, billboards, Lanham Act, brands, branding, trademark, law practice, 1-800 telephone numbers, vanity telephone numbers


February 2015

UNITED STATES DISTRICT COURT

CENTRAL DISTRICT OF CALIFORNIA

Case No.: 2:13-cv-04222-FMO (AGRx)

RUSSELL MINORU ONO, individually and on behalf of other members of the general public similarly situated, Plaintiffs

against


HEAD RACQUET SPORTS USA, Defendant

Working for Defendant/Written opinion, deposed and expected to provide testimony at trial

Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.

Issues and keywords: Class action, tennis, false advertising, endorser, spokesperson, media


January 2015

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF WISCONSIN

Case 2:14-cv-00731

The Prestwick Group, Inc., Plaintiff

against


Landmark Studio, Ltd., Defendant

Worked for Plaintiff/Written opinion

Engaged by: Reinhart Boerner Van Deuren s.c

Issues and key words: Lanham Act, trade dress, golf industry, sales, direct marketing, trade shows, hospitality industry, education industry

December 2014

FOURTH JUDICIAL DISTRICT COURT

STATE OF UTAH COUNTY,

PROVO DEPARTMENT

Case No. 120100255

Young Living

against

dōTERRA et al,



Worked for Defendant/Written opinion and deposed

Engaged by: Smith L.C.; and Durham, Jones and Pinegar

Issues and key words: Multi-level marketing, network marketing, direct selling, health and beauty products, marketing mix, social media, pricing, distribution, sales, adverting and promotion, trade secrets

November 2014

UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF NEW JERSEY

Case No. 2:11-cv-06854-SDW-MCA

Orologio, Plaintiff

against

The Swatch Group.



Working for Defendant/Written opinion and expected to be deposed and provide testimony at trial

Engaged by: Wuersch & Gering LLP

Issues and key words: Cooperative advertising, media, Internet, branding, retail, survey research, unfair competition, jewelry industry
September 2014

UNITED STATES DISTRICT COURT

CENTRAL DISTRICT OF CALIFORNIA

Civil Action No.: 13-CV-13-01933 DOC (JPR)

POQUITO MAS LICENSING, INC., Plaintiff

against


TACO BELL CORP., California Corporation; and DOES 1-10, inclusive

Worked for Plaintiff/Written opinion

Engaged by Blakely Law Group

Issues and key words: Lanham Act, trademark, Internet, branding, brand equity, goodwill, survey research, reverse confusion, fast food industry, quick service restaurant industry


April 2014

UNITED STATES DISTRICT COURT

CENTRAL DISTRICT OF CALIFORNIA

WESTERN DIVISION

Case No.: CV 12-9942-GAF (AGRx)

LEGALZOOM.COM, INC., Plaintiff

against

ROCKET LAWYER. INC.,



Worked for Plaintiff/Written opinion

Engaged by: Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP

Issues and key words: Consumer fraud, Internet, search engines, affiliate marketing, direct marketing, false advertising, branding, brand equity, goodwill

March 2014

UNITED STATES DISTRICT COURT

WESTERN DISTRICT OF TEXAS

SAN ANTONIO DIVISION

Civil Action No. 5: 10-cv-966-OLG

INDACON, INC., Plaintiff

against


FACEBOOK, INC.,

Worked for Plaintiff/Written opinion, deposed and expected to provide testimony at trial

Engaged by: Akin Gump Strauss Hauer & Feld LLP

Issues and key words: Internet, social media, Facebook, patent, value and damages, media


February 2014

UNITED STATES DISTRICT COURT

MIDDLE DISTRICT OF FLORIDA

Case No.: 8:12-cv-02897-RAL-TGW

LARRY DIMMITT CADILLAC, INC. et al., Plaintiff

against


GENERAL MOTORS, LLC

Worked for Defendant/Consultation

Engaged by: Jones Day

Issues and key words: Trademark, branding, media, consumer behavior, media, automotive


November 2013

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF NEW YORK

Case No.: CV 11-2122

JEAN ROBERT SAINT-JEAN and EDITH SAINT-JEAN, Plaintiff

against


EMIGRANT MORTGAGE COMPANY,

Worked for Defendant/Written opinion, deposed and provided testimony at trial

Engaged by: Dorsey & Whitney

Issues and key words: Discrimination, media, advertising, banking, mortgages, direct marketing


November 2013

UNITED STATES DISTRICT COURT

MIDDLE DISTRICT OF LOUISIANA

Case No.: 3:12-cv-121

BEST WESTERN INTERNATIONAL, INC., Plaintiff

against


JOSHI S. BHAGIRATH D/B/A WESTERN INN PLUS

Worked for Plaintiff/Written opinion in support of mediation

Engaged by: Frilot L.L.C.

Issues and key words: Lanham Act, trade dress, trademark, branding, Internet, advertising, media, Consumer confusion, consumer fraud, hospitality, travel


November 2013

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY

Case No.: 11-5504(SDW)(MCA)

IMRAN CHAUDHRI, individually, and on behalf of all others similarly situated, Plaintiffs

against


OSRAM SYLVANIA, INC., and OSRAM SYVANIA PRODUCTS, INC.,

Worked for Plaintiff/Consultation to support mediation

Engaged by: Eichen, Crutchlow, Zaslow & McElroy, LLP

Issues and key words: Consumer confusion, consumer fraud, class action, false advertising, automotive, lighting


October 2013

AMERICAN ARBITRATION ASSOCIATION

Case No.: 13 147 y 00532 13

CA2, LLC and Carlos Ferreynros, Plaintiff

against

A2, LLC, Ariel Eroles and Alejandro Melguizo;



Worked for Defendant/Written opinion

Engaged through: Pearl Cohen Zedek Latzer Baratz LLP

Issues and key words: Trade secrets; brand equity, client theft, agency practices
September 2013

UNITED STATES DISTRICT COURT

WESTERN DISTRICT OF TEXAS

AUSTIN DIVISION

Civil Action No.: A-11-cv-929-LY

DDB Technologies, L.L.C., Plaintiff

against

FOX SPORTS INTERACTIVE MEDIA, LLC

Worked for Plaintiff/Written opinion, deposed and provided testimony at trial

Engaged by: McDonnell Boehnen Hulbert & Berghoff LLP

Issues and key words: Internet, media, value and damages, patent, sports
August 2013

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 1:12-cv-07992-KBF

GUTHRIE HEALTHCARE, INC. et al., Plaintiff

against


CONTEXTMEDIA, INC

Worked for Plaintiff/Written opinion accepted by court in lieu of testimony

Engaged by: Stevens & Lee

Issues and key words: Lanham Act, trademark, branding, consumer behavior, media industry, healthcare


June 2013

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY

CIVIL ACTION NO. 09-5582 (DMC) (JAD)

VINCENT LUPPINO, ET AL., Plaintiff

against


MERCEDES BENZ USA, LLC

Worked for Defendant/Written opinion and deposed

Engaged by: Gibbons, P.C. and also Carroll, Burdick & McDonough LLP

Issues and key words: class action, false advertising, automotive industry, media, consumer behavior

January 2013

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF FLORIDA

1:2012cv20671

BRAMAN, INC. et al., Plaintiff

against


GENERAL MOTORS, LLC

Worked for Defendant/Consultation

Engaged by: Jones Day

Issues and key words: Trademark, branding, media, consumer behavior, automotive


November 2012

NEW YORK SUPREME COURT

APPELLATE DIVISION - FIRST DEPARTMENT

Index No. 115551/2008

LAUREN SCLAFANI,

Plaintiff-Respondent,

against

BACARDI, U.S.A., INC., BACARDI CORPORATION, BACARDI BOTTLING CORPORATION and BACARDI IMPORTS, d/b/a BACARDI



Worked for Defendant-Respondent/ Consultation

Engaged by: Bilzin Sumberg Baena Price & Axelrod LLP

Issues and key words: Survey research, branding, consumer behavior, alcohol, on premises
September 2012

American Arbitration Association

65-457-000081-12

MORRIE'S EUROPEAN CAR SALES,

INC. d/b/a MORRIE'S CADILLAC-SAAB, Claimant,

against


GENERAL MOTORS LLC,

Worked for Respondent/Written opinion

Engaged by: Jones Day

Issues and key words: Sales practices, trademark, branding, consumer behavior, media, distribution, automotive


August 2012

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

SAN FRANCISCO DIVISION,

3-cv-02912 JSW MEJ

NUANCE COMMUNICATIONS, INC., Plaintiff

against

ABBYY SOFTWARE HOUSE, et al.,



Worked for Defendant/Written opinion, deposed and provided testimony at trial

Engaged by: Finnegan, Henderson, Farabow, Garrett & Dunner L.L.P.,

Issues and key words: Lanham Act, patent, trade dress, trademark, survey research, branding, advertising, media, packaging, software, consumer behavior, distribution, Internet
June 2012

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF TEXAS

MARSHALL DIVISION,

2:09-CV-00257-JRG

TIVO, INC., Plaintiff

Against

VERIZON COMMUNICATIONS INC., et al.,



Worked for Defendant/Written Opinion and deposed

Engaged by: Kellogg, Huber, Hansen, Todd, Evans & Figel, P.L.L.C

Issues and key words: Lanham Act, patent, survey research, service valuation, telecommunications industry, entertainment industry, media industry, and consumer electronics industry
May 2012

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK,

10 Civ. 6370 (AKH) (HBP)

ULTRA RECORDS, INC., a New York

corporation, Plaintiff

against

ULTRA ENTERPRISES, INC., d/b/a



Ultra Music Festival, a Florida corporation,

Worked for Plaintiff/Written opinion and provided testimony in Federal Court

Engaged by: Frankel & Abrams

Issues and key words: Trademark, branding, Internet, and music industry


March 2012

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY, TRENTON VICINAGE

Civil File No. 10-3620 (JAP) (TJB)

THE KATIROLL COMPANY INC., Plaintiff

against


KATI ROLL AND PLATTERS INC.,

NIRAJ JIVANI AND RASIK JIVANI;

Working for Defendants/Written opinion; expected to provide testimony at trial

Engaged by: Bennett, Bricklin & Saltzburg LLC

Issues and key words: Lanham Act, survey research, consumer confusion, trademark, trade dress, branding, advertising, consumer confusion, and restaurant industry
February 2012

UNITED STATES DISTRICT COURT

PENNSYLVANIA MIDDLE DISTRICT

Civil File No. 10-3620 (JAP) (TJB)

CALIDAD AUTO TECH, INC., Plaintiff

against


SEARCH AUTOMOTIVE TECHNOLOGIES LLC

Working for Defendants/Consultation

Engaged by: Thomas, Thomas & Hafer LLP

Issues and key words: Lanham Act, trademark, consumer confusion, branding, advertising, automotive industry


September 2011

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF TEXAS

SFA Systems, LLC, Plaintiff

against

1-800-Flowers.com, Inc., Case No.: 6:09-cv-00340-LED;



BigMachines, Inc., Case No.: 6:10-cv-00300-LED;

Amazon.com, Inc., Case No.: 6:11-cv-00052-LED;

Amazon.com, Inc., Case No.: 6:11-cv-00398-LED;

Barnes & Noble, Case No.: 6:11-cv-00399-LED; and

BigMachines, Inc., Case No.: 6:10-cv-00400-LED

Worked for Plaintiff/Written opinion and deposition

Engaged by: Russ August & Kabat

Issues and key words: Lanham Act, patent, Internet, advertising, media, ecommerce


June 2011

UNITED STATES DISTRICT COURT

DISTRICT OF MINNESOTA

Civil File No. 09-cv-1091 (JNE/JSM)

AVIVA SPORTS, INC., Plaintiff

against


Fingerhut Direct Marketing, Inc., Menard, Inc., Kmart Corporation

and Manley Toys, Ltd.;

Worked for Defendants/Written Opinion and deposed

Engaged by: Anthony Ostlund Baer & Louwagie P.A.

Issues and key words: False advertising, consumer confusion, branding, Internet, pool industry, and toy industry
February 2011

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF NEW YORK

CV: 10 3673

PHILIP MORRIS USA, INC, Plaintiff

against


DENISE PASCHALL, d/b/a/ SMOKING ARROW SMOKE SHOP; NORMAN BELL d/b/a BELLE BELLE SMOKE SHOP; RONNE BELL d/b/a FLYING ARROWS SMOKE SHOP; and DOES ONE through TEN, inclusive

Worked for Defendants/Declaration - Written Opinion

Engaged by: James F. Simermeyer, P.C.

Issues and key words: Branding, brand protection, and tobacco industry


February 2011

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Civil Action No.: 09-cv-10182-(KMK)

VERSATILE HOUSEWEARS &

GARDENING SYSTEMS, INC., Plaintiff

against

THILL LOGISTICS, INC.;



SAS GROUP, INC.;

NAT, LLC; and

JORDAN DREW CORPORATION

Worked for Defendants/written opinion and provided testimony at trial

Engaged by: Harrington, Ocko & Monk, LLP

Issues and key words: Lanham Act, consumer confusion, branding, false advertising, media, consumer fraud, gardening industry


November 2010

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF TEXAS

Civil Action No.: 6:09-cv-479-LED

CLEAR WITH COMPUTERS, LLC, Plaintiff

against


HYUNDAI MOTOR AMERICA, INC.

Worked for Plaintiff/Written Opinion, deposed and provided testimony at trial

Engaged by: Russ August & Kabat

Issues and key words: Lanham Act, patent, Internet, and automotive industry

September 2010

SUPERIOR COURT OF THE STATE OF CALIFORNIA

COUNTY OF LOS ANGELES, CENTRAL DISTRICT

Case No.: BC423365

G. GORDON LIDDY, an individual, Plaintiff

against


CAPITAL GOLD GROUP, INC. and DOES

1 through 25, inclusive

Worked for Defendant/Consultation

Engaged by: Skousen Law

Issues and key words: Lanham Act, branding, celebrity, consumer fraud, false advertising, media, copyright, investment industry, and financial services industry
September 2010

UNITED STATES DISTRICT COURT

DISTRICT OF NEW JERSEY

Civil Action No. 08-5859 (KSH/PS)

JEFFREY MARCUS, Individually and On Behalf

All Others Similarly Situated, Plaintiffs

against

BMW OF NORTH AMERICA, LLC and



BRIDGESTONE FIRESTONE NORTH

AMERICAN TIRE, LLC

Worked for Defendant/Written Opinion and deposed

Engaged by: Buchanan Ingersoll & Rooney PC

Class Action

Issues and key words: Branding, false advertising, consumer fraud, Internet and automotive industry


December 2009

UNITED STATES DISTRICT COURT

DISTRICT OF RHODE ISLAND

Civil Action No. 08-214ML

GREAT NORTHERN PRODUCTS, LTD., d/b/a

“THE WORLD OF GREAT NORTHERN” &

“GREAT NOTHERN INTERNATIONAL” Plaintiffs

against


DAVID SUSSMAN d/b/a “Seafoodexport The World of Great Northern”

& “Great Northern Products, Ltd.”

SEAFOOD EXPORT BAIT DIVISION, INC. d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products, Ltd.”

GREAT NORTHERN INTERNATIONAL SAS, d/b/a “Seafoodexport The World of Great Northern” & “Great Northern Products,Ltd.”

Worked for Plaintiff/Consultation

Engaged by: Henry V. Boezi III, PC

Issues and key words: Lanham Act, survey research, trademark, trade dress, branding, and seafood industry
August 2009

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 09-CV-5379 (JSR)

VIRGIN MOBILE USA, L.P., Plaintiff

against


METRO PCS WIRELESS, INC.,

Worked for Defendant/Consultation

Engaged by: Vinson & Elkins, LLP

Issues and key words: False advertising, branding, and telecommunications industry


December 2008

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF CALIFORNIA

Case No.: 2:07-CV-02159-FCD

LYNDA CARTWRIGHT and LLOYD CARTWRIGHT

on behalf of themselves and all others

similarly situated, Plaintiffs

against


VIKING INDUSTRIES

Worked for Defendant/Written Opinion and deposed

Engaged by: Ropers, Majeski, Kohn & Bentley

Class Action Case

Issues and key words: False advertising, consumer fraud, consumer confusion, warranties, and home improvement industry
July 2008

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 02 Civ. 2222

Debra Levinson, et al., Plaintiffs

against


PRIMEDIA INC., et al.

Worked for Plaintiff/Written Opinion and deposed

Engaged by: Leon Greenberg, Esq.

Class Action Case

Issues and key words: Media, advertising, Internet marketing practices
January 2008

UNITED STATES DISTRICT COURT

WESTERN DISTRICT OF WASHINGTON

Case No.: CV06-604 RSM

JOHN M. DIBBS, Plaintiff

against


THE FRANKLIN MINT et al.

Worked for Defendant/Consultation

Engaged by: Davis Wright Tremaine LLP

Issues and key words: Lanham Act, copyright, hobby industry, collectibles industry and toy industry


September 2007

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Case No.: 02 CV 7821 (RWS)

ASHLEY PELMAN, ROBERTA PELMAN, et al. Plaintiffs

against


McDonald’s Corporation

Worked for Plaintiff/Written Opinion

Engaged by: Samuel Hirsch & Associates

Class Action Case

Issues and key words: False advertising, and restaurant industry
August 2007

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF MICHIGAN

Case No.: 06-11566

HILLSIDE PRODUCTIONS, INC., GARY RONCELLI and JOSEPH VICARI

Plaintiffs/Counter-Defendants

against

COUNTY OF MACOMB, MICHIGAN and MACOMB COUNTY PARKS AND



RECREATION COMMISSION, jointly and severally

Worked for Defendant/Written Opinion, deposed and provided testimony at trial

Engaged by: Kitch Drutchas Wagner Valitutti & Sherbrook

Issues and key words: Advertising practices, media industry, Internet, entertainment industry, and music industry


June 2007

AMERICAN ARBITRATION ASSOCIATION

Case No.: 11 155 Y 02704 06

ORASURE TECHNOLOGIES, INC. v. PRESTIGE BRANDS HOLDINGS, INC., MEDTECH HOLDINGS, INC., and MEDTECH PRODUCTS, INC.

Worked for Petitioner/Written Opinion and provided testimony at arbitration hearing

Engaged by: Nixon Peabody

Issues and key words: Advertising practices, trademark, consumer confusion, over the counter industry, pharmaceutical industry

May 2007


UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA

Case No.: C-06-02389 MMC (BZ)

PETE LIVINGSTON Plaintiff

against

KEYA MORGAN, et al.



Worked for Defendant/Written Opinion

Engaged by: Ropers, Majeski, Kohn & Bentley

Issues and key words: Lanham Act, copyright, packaging, labels, celebrity, and wine industry

September 2006

UNITED STATES DISTRICT COURT

EASTERN DISTRICT OF NEW YORK

Case No.: 05 CIV 1290

JTH TAX, INC. d/b/a/ LIBERTY TAX SERVICE, Plaintiff

against

LIBERTY TAX & BUSINESS SERVICES, CORP. and LUIS FRAY



Worked for Plaintiff/Written Opinion

Engaged by: Emily Bass, Esq.

Issues and key words: Lanham Act, trademark, advertising, branding, accounting industry, and tax industry
May 2006

UNITED STATES DISTRICT COURT

NORTHERN DISTRICT OF CALIFORNIA, OAKLAND DIVISION

Case No.: C 04-05248 SBA

COSTELL N. AKRIE, Plaintiff

against


AVIS RENT A CAR SYSTEM, INC., McCANN-ERICKSON, USA, INC., and

JOHN DOES 1-50

Worked for Defendant/Written Opinion

Engaged by: Ropers, Majeski, Kohn & Bentley

Issues and key words: Lanham Act, copyright, music, advertising, and rental car industry
November 2005

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF OHIO

Case No.: 3:04cv0242

NATIONWIDE BI-WEEKLY ADMINSTRATION, INC., and NATIONWIDE MORTGAGE PROTECTION, INC., and Daniel Lipsky, Sandra Lipsky, John Gregory, and Shari Gregory, Plaintiffs against HOME MORTGAGE SERVICES, INC., d/b/a Home Savings Program, Bi-weekly Mortgage Program, Mortgage Protection Services, and The Home Savings Program

c/o Steven P. Lipsky, Registered Agent

Worked for Plaintiff/Written Opinion and deposed

Engaged by: Vorys, Sater, Seymour and Pease

Issues and key words: Lanham Act, copyright, direct marketing, branding, advertising, financial services industry, and mortgage industry
November 2005

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

Index No.: 04 CV 1187

JONATHAN MANNION, Plaintiff

against


COORS BREWING COMPANY and CAROL H. WILLIAMS ADVERTISING, Defendants

Worked for Plaintiff/Written Opinion and deposed

Engaged by: Mary Dorman, Esq.

Issues and key words: Lanham Act, copyright, advertising and beer industry


July 2005

SUPREME COURT OF THE STATE OF NEW YORK

COUNTY OF NEW YORK

Application of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Petitioners

against

NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents

Worked for Petitioner/Written Opinion

Engaged by: Wachtell, Lipton, Rosen & Katz

Issues and key words: Lanham Act, branding, trademark, consumer confusion, survey research, telecommunications industry

August 2005

INTERNATIONAL INSTITUTE FOR CONFLICT PREVENTION & RESOLUTION CPR No. G-05-33H

Arbitration of NEXTEL PARTNERS, INC. and NEXTEL PARTNERS OPERATING CORP, Claimants against NEXTEL COMMUNICATIONS, INC and NEXTEL WIP CORP., Respondents

Worked for Claimant/Written Opinion

Engaged by: Wachtell, Lipton, Rosen & Katz

Issues and key words: Lanham Act, branding, trademark, consumer confusion, media, survey research, telecommunications industry

April 2005

State of Florida Department of Health

DOH Case No: 2005-00229

Medical Licensing Board Complaint versus Stephen Chiarello, MD, Defendant

Worked for Defendant/Written Opinion

Engaged by: Barr, Murman, Tonelli

Issues and key words: Advertising, medical, medical practice, physician, prescriptions, and Botox



BRAND CATEGORY EXPERIENCE

Advertising and PR Agencies


Backer Spielvogel Bates

BBDO


Bozell Jacobs Kenyon and Eckhardt

Changing Our World

Christie MacDougall Mitchell

Creamer Dickson Basford

Grey Advertising

Hunter Public Relations


Automotive


BMW

Cadillac


Cars.com

Chrysler Jeep

General Motors

Hyundai


International Auto Manufacturers

Mercedes


Mitsubishi

Peugeot


Raindance Paint

STP Fuel Additives

Toyo Tires

Valvoline Motor Oil


Beverages


A&W Root Beer

Coors Brewing

Kool-Aid

Marilyn Wines

Milk Processors Association (Milk Moustache Campaign)

Miller Genuine Draft

Miller Lite

Ukrainian Vodka

Zima

Chemicals


Air Products

DuPont


Hercules

Pfizer Chemical Division


Electric Utility


Duke Power

Florida Power and Light

Georgia Power

Southern Company


Fashion and Fragrance


Elizabeth Arden

Faberge Brut

Fruit of the Loom

Joop Jeans

Marithe et Francois Girbaud

Tommy Hilfiger

Unique Solutions

Vanity Fair Lingerie


Financial Services


Capital Gold Group

CitiBank


Emigrant Mortgage

Marine Midland Bank

MassMutual

Merrill Lynch

Prudential Investment Services

Prudential Real Estate

Travelers Mortgage Services

Visa

Food

A&P Food Stores

Arbys


Campbell Soup

Food Emporium (owned by A&P)

Frozen Vegetable Association

Idaho Potato Commission

Jif Peanut Butter

Kool-Aid


Mazola Corn Oil

M&Ms


Marie Callender’s Restaurants

Mars


McDonald’s

Milk Processors Association

Milky Way

Pasta Montana

Pepperidge Farm

Pizza Hut

Red Lobster Restaurants

Skippy Peanut Butter

Snickers

Thomas’ English Muffins

Uncle Ben’s Rice

Household/Home Products


Awesome Auger

Banzai Pools

Bestdecoratingideas.com

Carrier Air Conditioners

Colgate Dishwashing Tabs

Electrasol

Elmer’s Glue

Ethan Allen Furniture

Italian Export Association

Jet Dry


Lime-a-Way

Plasti Dip

Quixtar

Samsung Robot Vacuum Clearner



ShopVac dry vacuum

Tyco Toys

Viking Windows (division of Pella)

Media and Entertainment


Amazon

CNBC


Computerworld Magazine

Facebook


Fox Sports Interactive

Madison Square Garden

National Cable Television Association

New York Racing Authority (NYRA)

New York Times

Simon & Schuster

Six Flags Great Adventure

Starz Encore Movie Network

Steven Covey and the Franklin Covey Inc.

Ultra Records

Verizon FiOS

Wall Street Journal


Nonprofit and Government


Air Force

Frozen Vegetable Association

Health Insurance Association of America

Idaho Potato Commission

International Automobile Manufacturers

Joint Recruiting and Ad Program

Junior Achievement

Life Insurance Association of America

Milk Processors Association

National Foundation for Infectious Diseases

National Guard

Natural History Museum of the Adirondacks

National Highway & Safety Administration

New York University

United Jewish Appeal

United Nations World Food Programme


Pet Food


Kitty Kat Cat Food

Pedigree Dog Food


Pharmaceutical and Health

Amgen


Guthrie Health

Health Insurance Association of America

Merck Chicken Pox Vaccine

Nutraceuticals for Mars, Inc.

Nutramax

Orasure


Pfizer

National Foundation for Infectious Disease

Smith Kline Hepatitis Vaccines Division

Society for Microbiologists

Stericycle

Personal Care Products


Barbasol Shaving Cream

Ramses Condoms

Rid Lice Treatment

Transitions Lenses

Trojans Condoms (Carter Wallace)

Varilux


Visene Eye Solution


Telecommunications


Allnet Communications

AT&T


Bell Atlantic

BellSouth




BellSouth Yellow Pages

GTE


Nextel

New York Telephone

Sprint

Verizon


Western Electric

Technology and Software


Abbyy

Ast Computers

Bell Laboratories

Canon Cameras

eCode.com

Exide Batteries

JVC

Minolta


Nuance

Olympus Cameras

Panasonic

Samsung Technology Solutions

Seiko

Sylvania


Technics

Tobacco

Altria (Philip Morris)

Kent Brand

Parliament Brand

Travel


Avis Rental

Best Western

Carnival Cruises

Israeli Tourism

Jamaican Tourism

Mexican Tourist Board

Oklahoma Tourism

Pan Am Airlines



TWA Airlines





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