Defining the problem

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Defining the problem

Defining the problem
too narrowly.
Assuming there is only
one right answer.

Being distracted by irrelevant information, called “mental dazzle”.

Being distracted by irrelevant information, called “mental dazzle”.
Getting frustrated by lack of success.
Being too anxious to finish.

Getting “hooked” on the first solution that comes to mind.

Getting “hooked” on the first solution that comes to mind.
Getting “hooked” on a solution that almost works (but really doesn’t).
Defining the problem too narrowly.
Assuming there is only one right answer.
Being distracted by irrelevant information, called “mental dazzle”.
Getting frustrated by lack of success.
Being too anxious to finish.

Getting “hooked” on the first solution that comes to mind.

Getting “hooked” on the first solution that comes to mind.
Getting “hooked” on a solution that almost works (but really doesn’t).

Adams’ 6 Types of Conceptual Blocks

Adams’ 6 Types of Conceptual Blocks
A. Perceptual Blocks
Limiting the problem unnecessarily (9 Dots)
Stereotyping (Flashlight in Desert)
Saturation or information overload
(Air Traffic Controllers)

B. Emotional Blocks

B. Emotional Blocks
Fear of risk taking (Number one Inhibitor)
Lack of appetite for chaos (Must learn to live with confusion)
Judging rather than generating ideas (Wild ideas)
Inability to incubate

C. Cultural Blocks (Taboos)

C. Cultural Blocks (Taboos)
D. Environmental Blocks (Distractions)

E. Intellectual Blocks (Don’t have background knowledge)

E. Intellectual Blocks (Don’t have background knowledge)
F. Expressive Blocks (Can’t communicate easily with others)

In 1959 Xerox completed the first prototype copier and initiated work to go into mass production.

In 1959 Xerox completed the first prototype copier and initiated work to go into mass production.
They found that producing high quality machines was going to require a great deal of investment.
Consequently they hired Arthur D. Little to carry out a marketing and financial analysis.
The analysis concluded that no more than 500 units would sell, which may not justify such a large capital investment.
The project looked like it would end before it began.

Ten years later Xerox passed the billion dollar ($1,000,000,000.00) mark as a result of their revolutionary office copiers. Smith, Douglas K. and Robert C. Alexander, Fumbling the Future, William Morrow and Company, Inc., New York: 1988.

Ten years later Xerox passed the billion dollar ($1,000,000,000.00) mark as a result of their revolutionary office copiers. Smith, Douglas K. and Robert C. Alexander, Fumbling the Future, William Morrow and Company, Inc., New York: 1988.

A survey showed there was not a market for personal computers (PCs). In 1979 they decided not to take the risk and as a result did not market the Alto.

A survey showed there was not a market for personal computers (PCs). In 1979 they decided not to take the risk and as a result did not market the Alto.

A major marketing campaign was begun to introduce Coca-Cola to Indonesia.

A major marketing campaign was begun to introduce Coca-Cola to Indonesia.
Indonesians tried Coca Cola and did not like it. Sales dropped off rapidly.

Indonesians were used to tea, coffee, and tropical soft drinks and were unaccustomed to carbonated drinks.

Indonesians were used to tea, coffee, and tropical soft drinks and were unaccustomed to carbonated drinks.
Coca-Cola phased in carbonation by introducing it into strawberry, pineapple, and banana flavored soft drinks.
The sale of Coca-Cola now surpasses the sale of local tropical drinks.
Mattimore, Bryan W. 99% inspiration, Amacom, USA: 1994. p. 29.

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course
Student Projects
Market Reversible Diapers
Open a Maternity Ward in a Retirement Center

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course

Tom
Warren
Don

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course

Domino’s™ Pizza
Avis Rental Car
3M Post-it™ Notes

There is no such thing as failure

There is no such thing as failure
unless
you do not learn from an event (‘failure”) on the learning curve!!

U. of Michigan Failure 101 Course

U. of Michigan Failure 101 Course

Domino’s™ Pizza
Avis Rental Car
3M Post-it™ Notes

The Greatest Inhibition To Risk Taking…
is fear of failure

Outline : What The Risk Is

Outline : What The Risk Is
Why The Risk Is Important
Describe : The Worst Possible Outcome
Describe : What Are Your Options Given The Worst Possible Outcome
Describe : What You Could Learn To Start Again Given The Worst Possible Outcome

Yüklə 480 b.

Dostları ilə paylaş:

Defining the problem

Defining the problem

Defining the problem

too narrowly.

Assuming there is only

one right answer.

Being distracted by irrelevant information, called “mental dazzle”.

Being distracted by irrelevant information, called “mental dazzle”.

Getting frustrated by lack of success.

Being too anxious to finish.

Getting “hooked” on the first solution that comes to mind.

Getting “hooked” on the first solution that comes to mind.

Getting “hooked” on a solution that almost works (but really doesn’t).

Defining the problem too narrowly.

Assuming there is only one right answer.

Being distracted by irrelevant information, called “mental dazzle”.

Getting frustrated by lack of success.

Being too anxious to finish.

Getting “hooked” on the first solution that comes to mind.

Getting “hooked” on the first solution that comes to mind.

Getting “hooked” on a solution that almost works (but really doesn’t).

Adams’ 6 Types of Conceptual Blocks

Adams’ 6 Types of Conceptual Blocks

A. Perceptual Blocks

Limiting the problem unnecessarily (9 Dots)

Stereotyping (Flashlight in Desert)

Saturation or information overload

(Air Traffic Controllers)

B. Emotional Blocks

B. Emotional Blocks

Fear of risk taking (Number one Inhibitor)

Lack of appetite for chaos (Must learn to live with confusion)

Judging rather than generating ideas (Wild ideas)

Inability to incubate

C. Cultural Blocks (Taboos)

C. Cultural Blocks (Taboos)

D. Environmental Blocks (Distractions)

E. Intellectual Blocks (Don’t have background knowledge)

E. Intellectual Blocks (Don’t have background knowledge)

F. Expressive Blocks (Can’t communicate easily with others)

In 1959 Xerox completed the first prototype copier and initiated work to go into mass production.

In 1959 Xerox completed the first prototype copier and initiated work to go into mass production.

They found that producing high quality machines was going to require a great deal of investment.

Consequently they hired Arthur D. Little to carry out a marketing and financial analysis.

The analysis concluded that no more than 500 units would sell, which may not justify such a large capital investment.

The project looked like it would end before it began.

Ten years later Xerox passed the billion dollar ($1,000,000,000.00) mark as a result of their revolutionary office copiers. Smith, Douglas K. and Robert C. Alexander, Fumbling the Future, William Morrow and Company, Inc., New York: 1988.

Ten years later Xerox passed the billion dollar ($1,000,000,000.00) mark as a result of their revolutionary office copiers. Smith, Douglas K. and Robert C. Alexander, Fumbling the Future, William Morrow and Company, Inc., New York: 1988.

A survey showed there was not a market for personal computers (PCs). In 1979 they decided not to take the risk and as a result did not market the Alto.

A survey showed there was not a market for personal computers (PCs). In 1979 they decided not to take the risk and as a result did not market the Alto.

A major marketing campaign was begun to introduce Coca-Cola to Indonesia.

A major marketing campaign was begun to introduce Coca-Cola to Indonesia.

Indonesians tried Coca Cola and did not like it. Sales dropped off rapidly.

Indonesians were used to tea, coffee, and tropical soft drinks and were unaccustomed to carbonated drinks.

Indonesians were used to tea, coffee, and tropical soft drinks and were unaccustomed to carbonated drinks.

Coca-Cola phased in carbonation by introducing it into strawberry, pineapple, and banana flavored soft drinks.

The sale of Coca-Cola now surpasses the sale of local tropical drinks.

Mattimore, Bryan W. 99% inspiration, Amacom, USA: 1994. p. 29.

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course

Student Projects

Market Reversible Diapers

Open a Maternity Ward in a Retirement Center

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course

U. of Michigan Business School: Failure 101 Course

There is no such thing as failure

There is no such thing as failure

unless

you do not learn from an event (‘failure”) on the learning curve!!

U. of Michigan Failure 101 Course

U. of Michigan Failure 101 Course

The Greatest Inhibition To Risk Taking…

is fear of failure

Outline : What The Risk Is

Outline : What The Risk Is

Why The Risk Is Important

Describe : The Worst Possible Outcome

Describe : What Are Your Options Given The Worst Possible Outcome