SoftBank Robotics Holdings Corp.
Aldebaran becomes SoftBank Robotics
SoftBank Robotics Holdings Corp. today announced
the change of the “Aldebaran” brand name
to “SoftBank Robotics” in view of increased
global brand awareness and business scale in the
future.
On changing the brand name, Aldebaran Robotics has been renamed to SoftBank Robotics
Europe. As part of the effort to build one large company group, to unify different entities and to
better collaborate with existing and future international clients and partners, related subsidiaries
have been renamed as the follows:
Before May 19
After May 19
Aldebaran (France)
SoftBank Robotics Europe
Aldebaran (U.S.)
SoftBank Robotics America
Aldebaran (China)
SoftBank Robotics China Trading
The SoftBank Robotics brand name regroups teams based in Paris, Boston, Shanghai, Tokyo,
and a new regional headquarter in the U.S., based in San Francisco, California.
About SoftBank Robotics Holdings
Headquartered in Tokyo, SoftBank Robotics Holding Corp. is the SoftBank Group's intermediate
holding company responsible for its robotics businesses. SoftBank Robotics Holdings Corp. has
offices in Japan, France, U.S., and China. Guided by the SoftBank Group's corporate philosophy,
“Information revolution
-
happiness for everyone,” companies
under the SoftBank Robotics
Holdings umbrella develop humanoid robots and are dedicated to continued research in the field
of robotics and related products and services.